Van Salesman

Role overview

Sales and customer responsibilities

• Visit customers according to the daily route and sales plan; sell and deliver products directly from the cash van.
• Achieve daily, weekly, and monthly sales and collection targets; identify new customers and develop business in the assigned territory.
• Maintain customer relationships and regular order generation; present products, new launches, and special offers.
• Support product availability and visibility at customer outlets where applicable.
• Provide market feedback on customer needs, competitor activity, pricing, and business opportunities; perform other duties assigned by the Sales Supervisor or Manager.

Cash, stock, and vehicle responsibilities

• Prepare invoices and delivery documents, collect cash or other approved payments, and maintain accurate records of sales, collections, returns, and outstanding amounts.
• Safeguard company cash and submit daily collections according to company procedures.
• Load, arrange, and maintain products in the van; check quantities, batch numbers, and expiry dates; follow FIFO/FEFO procedures as applicable.
• Minimize damage, expiry, returns, and stock discrepancies; reconcile physical van stock with sales and inventory records at day end.
• Keep the assigned vehicle clean and roadworthy, conduct basic daily checks, and promptly report maintenance needs or accidents.
• Follow UAE traffic regulations and company driving and safety policies.

Requirements

• Valid UAE driving licence appropriate for the assigned vehicle.
• Previous cash van sales, van sales, or UAE FMCG distribution experience is preferred.
• Good knowledge of UAE roads, retail outlets, and assigned sales territories.
• Foodstuff, frozen food, meat, poultry, or FMCG product experience is advantageous.
• Basic numerical skills for invoicing, cash collection, and stock reconciliation; effective customer communication.
• Basic English is required; Arabic, Hindi, Malayalam, or other commonly used UAE languages are advantageous.
• Physically able to handle products and assist with loading and unloading when required.
• Three years of van sales experience with frozen meat is preferred.

Performance measures and competencies

• Performance is measured by sales target achievement, collection performance, productive customer calls, new customer acquisition, and route coverage.
• Additional measures include stock and cash accuracy, return and expiry control, and vehicle and safety compliance.
• Competencies include sales focus, route management, customer relationships, cash handling, stock control, safe driving, communication, reliability, target orientation, and market awareness.