Training Manager - GCC - Beauty
Role Overview
Develop and implement beauty training programs that reinforce brand philosophy and culture.
Create and adapt training materials and deliver education for field sales teams across domestic and travel retail markets.
Oversee training and coaching for aestheticians and massage therapists in hotels, day spas, salons, and barbers.
Support promotions, special events, PR activities, consumer engagement, and brand-building experiences.
Key Skills for This Role
Full Job Posting
Role objective
Develop and implement beauty training programs that reinforce brand philosophy and culture.
Create and adapt training materials and deliver education for field sales teams across domestic and travel retail markets.
Oversee training and coaching for aestheticians and massage therapists in hotels, day spas, salons, and barbers.
Support promotions, special events, PR activities, consumer engagement, and brand-building experiences.
Training and people development
- Mentor and develop the Junior Trainer.
- Train field sales teams on product knowledge, advanced skincare application techniques, selling behaviors, new products, and protocols.
- Train and motivate staff according to brand protocols.
- Design and conduct comprehensive training covering product knowledge, selling skills, and business operations.
- Lead education conference calls and share ongoing best practices.
Market and commercial activities
- Develop training strategies for the division portfolio and individual brands to improve market and territory share.
- Manage training and promotional activities by market, key account, and client to increase turnover and therapist quality.
- Plan and support special events with marketing teams in stores and at other locations.
- Conduct product demonstrations for prospective hotels, day spas, salons, and similar accounts.
- Support brand marketing calendars and commercial objectives.
Training operations and materials
- Formulate training policies, practices, procedures, and strategies with the Division Manager.
- Manage training and sales support materials, webinars, videos, communications, and the annual training calendar.
- Monitor training effectiveness and make adjustments to business needs.
- Customize brand protocols for key client accounts when authorized.
- Update treatment costs and descriptions and create, implement, and adapt brand protocols by market.
- Manage wholesale incentive scheme creation and design for partners.
Qualifications and experience
- Minimum one-year diploma in beauty therapy or aesthetics from a reputable college or university.
- Professional beauty qualification from a registered CIDESCO, CIBTAC, or City & Guilds institution.
- Five to seven years of relevant beauty-industry experience and three to five years within GCC countries.
- Understanding of the Middle Eastern market and experience in spa, sales, education, or customer experience.
- In-depth knowledge of a luxury skincare environment.
- Bachelor's degree in adult learning, psychology, education, or organizational behavior is a plus.
Skills and other requirements
- Strong communication, interpersonal, motivational, coaching, presentation, analytical, problem-solving, and time-management skills.
- Knowledge of traditional and modern training methods, including video, e-learning, mentoring, coaching, classroom, and events.
- Fluency in English is required; Arabic, French, or Italian is a plus.
- Advanced knowledge of MS Office, including Word, Excel, and PowerPoint.
- Valid driver's license is required; a valid GCC light vehicle driver's license is a plus.
- Ability to work autonomously, manage multiple priorities, tailor information to varied audiences, and operate in a changing market.
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