Trade Planning Lead - NRO Walmart Pet
Role Overview
The National Retail Organization (NRO) is seeking a Retail Trade Planning Lead (TPL) focused on Walmart Pet Retail Execution to provide the NRO, Pet Retail Excellence team, and Walmart Pet customer selling teams with retail execution planning, business analytics, and systems support to advance General Mill’s partnership with Walmart and Pet. In this newly created role, you will partner with the Pet Retail Excellence team, along with the Walmart Pet Customer team, on end-to-end execution. You will lead a standardized, integrated process for planning and development that delivers executional excellence to Walmart Pet Customer team plans using data led processes and decision making. This role works with and through others to achieve results. You will work closely with the Business Development team, Customer Management, Trade Planning, Category Management, and Customer Marketing along with other cross-functional partners.
KEY ACCOUNTABILITIES
EXECUTIONAL EXCELLENCE
Leads a standardized, integrated process for the planning, development and execution of WM SSRs across WM Pet Customer Team to enable NRO selling
Technical set-up of events in Salesforce
Partners with the WM Pet Customer Team to develop offers that maximize multiple inputs to drive selling effectiveness
Sets Retail Selling Goals for Selling Initiatives
Consults with the Pet Retail Excellence team and WM Pet Customer Team to develop effective and impactful offer selling materials in partnership with the Walmart Pet customer team.
Partners with key NRO stakeholders to drive alignment and visibility to goals, debrief results and apply key learnings.
Work to analyze and debrief key selling windows utilizing retail execution and performance data from Salesforce, e2Open, Tableau and retail syndicated data from Luminate/Scintilla and Nielsen.
Analyze geographic business trends to develop store/market/regional selling opportunities
Answer/resolve NRO field stakeholder questions and store challenges in a timely manner
Lead the NRO Retail Execution, Systems, Planning, and Reporting for Pet New Items, and UPC Conversions.
Partner and influence NRO Sales leaders to understand key needs and opportunities.
Deliver clear and streamlined communication at all levels to drive seamless planning and execution.
Partners with the Pet Retail Excellence team on POS Display Materials for NRO in-store display execution
PROBLEM SOLVING, DATA & ANALYTICS
In partnership with the Pet Retail Excellence team, gather and analyze syndicated data (e.g., from Scintilla, Nielsen, NRO, consumers and/or customers) to identify opportunities to drive sales growth through implementation of retail strategies (NRO WM Pet TPL responsible for NRO data)
Lead development of analytics and reporting to support cadence of accountability in partnership with NRO BDOPS and the Pet Retail Excellence team
In partnership with the Pet Retail Excellence team, responsible for post-execution analytics and communicating key learnings across all stakeholders
Walmart Display Compliance Reporting and Analytics (internal NRO reporting)
Maintain data integrity within NRO specific data sets, and resolve any issues
Be highly proficient with data systems and analyzing, organizing, and formatting reports
System responsibilities include e2open, Salesforce CG Cloud back-office
ENGAGING LEADER
Model Engaging Leader behaviors to foster an inclusive environment, embrace a learning mindset and demonstrate personal accountability.
Key Skills for This Role
Full Job Posting
OVERVIEW
The National Retail Organization (NRO) is seeking a Retail Trade Planning Lead (TPL) focused on Walmart Pet Retail Execution to provide the NRO, Pet Retail Excellence team, and Walmart Pet customer selling teams with retail execution planning, business analytics, and systems support to advance General Mill’s partnership with Walmart and Pet. In this newly created role, you will partner with the Pet Retail Excellence team, along with the Walmart Pet Customer team, on end-to-end execution. You will lead a standardized, integrated process for planning and development that delivers executional excellence to Walmart Pet Customer team plans using data led processes and decision making. This role works with and through others to achieve results. You will work closely with the Business Development team, Customer Management, Trade Planning, Category Management, and Customer Marketing along with other cross-functional partners.
KEY ACCOUNTABILITIES
EXECUTIONAL EXCELLENCE
Leads a standardized, integrated process for the planning, development and execution of WM SSRs across WM Pet Customer Team to enable NRO selling
Technical set-up of events in Salesforce
Partners with the WM Pet Customer Team to develop offers that maximize multiple inputs to drive selling effectiveness
Sets Retail Selling Goals for Selling Initiatives
Consults with the Pet Retail Excellence team and WM Pet Customer Team to develop effective and impactful offer selling materials in partnership with the Walmart Pet customer team.
Partners with key NRO stakeholders to drive alignment and visibility to goals, debrief results and apply key learnings.
Work to analyze and debrief key selling windows utilizing retail execution and performance data from Salesforce, e2Open, Tableau and retail syndicated data from Luminate/Scintilla and Nielsen.
Analyze geographic business trends to develop store/market/regional selling opportunities
Answer/resolve NRO field stakeholder questions and store challenges in a timely manner
Lead the NRO Retail Execution, Systems, Planning, and Reporting for Pet New Items, and UPC Conversions.
Partner and influence NRO Sales leaders to understand key needs and opportunities.
Deliver clear and streamlined communication at all levels to drive seamless planning and execution.
Partners with the Pet Retail Excellence team on POS Display Materials for NRO in-store display execution
PROBLEM SOLVING, DATA & ANALYTICS
In partnership with the Pet Retail Excellence team, gather and analyze syndicated data (e.g., from Scintilla, Nielsen, NRO, consumers and/or customers) to identify opportunities to drive sales growth through implementation of retail strategies (NRO WM Pet TPL responsible for NRO data)
Lead development of analytics and reporting to support cadence of accountability in partnership with NRO BDOPS and the Pet Retail Excellence team
In partnership with the Pet Retail Excellence team, responsible for post-execution analytics and communicating key learnings across all stakeholders
Walmart Display Compliance Reporting and Analytics (internal NRO reporting)
Maintain data integrity within NRO specific data sets, and resolve any issues
Be highly proficient with data systems and analyzing, organizing, and formatting reports
System responsibilities include e2open, Salesforce CG Cloud back-office
ENGAGING LEADER
Model Engaging Leader behaviors to foster an inclusive environment, embrace a learning mindset and demonstrate personal accountability.
MINIMUM QUALIFICATIONS
- Bachelor’s degree required
- Minimum 2 years of relevant industry experience in sales, account management, trade funding, category management or other relevant experience
- Successful demonstration of analytical skills using various data sources (e.g., NRO, Scintilla, Nielsen, IRI, customer and/or consumer data)
- Must be proficient in software packages (Microsoft Excel and PowerPoint)
- Cross functional stakeholder management
- Strong communication skills across all levels of the organization
- Self-motivated and detail oriented with the ability to perform well in a fast-paced, ambiguous and changing environment
- Key leadership characteristics: integrity, operating with a growth mindset, collaborative, strong communicator & learning agility
PREFERRED QUALIFICATIONS
- Experience working with Walmart
- Experience working with Pet
- Prior experience working with trade planning systems
- Willingness to relocate for future GMI career opportunities
- Pet/Retail enthusiast!
- ADDITIONAL CONSIDERATIONS
- International relocation arrangements (outside of the US) will not be considered
- Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas.
- SALARY RANGE
- The salary range for this position is:
- $82,400 - $123,800 Annual
- At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.
- Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.
- ELIGIBILITY
- Applicants must meet a minimum 18-year age qualification.
- EQUAL OPPORTUNITY EMPLOYER (EOE)
- General Mills is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, marital or familial status, status regarding public assistance, or membership or activity in a local human rights commission.
- REASONABLE ACCOMMODATION REQUEST
- If you need to request an accommodation during the application or hiring process, please fill out our online accommodation request form by following this link: Accommodation Request.
About General Mills
General Mills is a global food company with more than 100 brands sold in over 100 countries, including Cheerios, Nature Valley, Old El Paso, Annie’s and Blue Buffalo. Formally established in 1928 from milling businesses whose roots date to 1866, it produces cereals, snacks, meals, baking products and pet food.
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