Trade Marketing SeniorManager
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About the Role
Description At Basamh Group, our mission is to grow people and companies by empowering individuals and fostering collaborative relationships to achieve sustainable success. Backed by over 75 years of experience, we’ve built a strong, consumer-centric ecosystem serving the MEA region.
Key Skills for This Role
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Description
At Basamh Group, our mission is to grow people and companies by empowering individuals and fostering collaborative relationships to achieve sustainable success.
Backed by over 75 years of experience, we’ve built a strong, consumer-centric ecosystem serving the MEA region.
Our excellence in distribution is driven by Basamh Trading Company (BTC) in retail and Specialized Food Services (SFS) in HORECA.
GoodyCo leads our efforts in marketing and brand building, while Thokoman Foods anchors our manufacturing capabilities.
Guided by our core values of true ownership, passion to grow, transparency and family spirit, we are committed to establishing long-term partnerships with our people and all those we work with.
We aim to strengthen our network, uplift our communities, and build a legacy of homegrown success stories that inspire the leaders of tomorrow.
Job Overview
We are seeking a dynamic Trade Marketing Senior Manager to lead our marketing initiatives at Basamh Group.
The Trade Marketing Department’s vision is to enhance brand visibility and drive sales through effective marketing strategies and partnerships.
Key Responsibilities
- Develop and execute trade marketing plans aligned with overall business strategy to maximize sales and market share.
- Collaborate with Sales, Supply Chain, Finance, and Brand teams to ensure effective execution of trade marketing initiatives.
- Analyze market trends, shopper insights, and competitive landscape to identify growth opportunities.
- Drive the annual business development planning process, setting clear targets for sales, distribution, and promotional activities.
- Develop channel-specific trade marketing strategies to optimize performance in retail, wholesale, and B2B segments.
- Manage trade marketing budgets, ensuring optimal allocation of resources to achieve business objectives.
- Track and evaluate the effectiveness of promotional campaigns and recommend improvements based on data-driven insights.
- Support new product launches by ensuring seamless execution of trade activations and in-store visibility.
- Build strong relationships with key accounts and channel partners to drive long-term business growth.
- Lead and develop the trade marketing team, providing coaching, training, and career development opportunities.
Minimum Requirements
- Bachelor's degree in Business Administration, Marketing, or a related field (MBA is a plus).
- Minimum of 6-8 years of relevant experience.
- Excellent communication and interpersonal skills.
- Familiarity with retail and distribution channels.
- Understanding of market trends and consumer behaviour.
Working Environment
At Basamh Group, we pride ourselves on attracting talented individuals by offering dynamic and rewarding professional opportunities that inspire growth and innovation.
We are deeply committed to fostering a culture of growth by supporting continuous development through hands-on learning, comprehensive online resources, interactive training, and personalized coaching.
Guided by our core value of family spirit, we cultivate an environment where every individual feels valued, supported, and empowered to thrive.
We ensure our people contribute to our collective success while finding fulfillment and pride in being part of the Basamh Group family.
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