Assistant Brand Manager
Skills
About This Role
About the job
At Basamh Group, our mission is to grow people and companies by empowering individuals and fostering collaborative relationships to achieve sustainable success.
Backed by over 75 years of experience, we’ve built a strong, consumer-centric ecosystem serving the MEA region.
Our excellence in distribution is driven by Basamh Trading Company (BTC) in retail and Specialized Food Services (SFS) in HORECA.
GoodyCo leads our efforts in marketing and brand building, while Thokoman Foods anchors our manufacturing capabilities.
Guided by our core values of true ownership, passion to grow, transparency and family spirit, we are committed to establishing long-term partnerships with our people and all those we work with.
We aim to strengthen our network, uplift our communities, and build a legacy of homegrown success stories that inspire the leaders of tomorrow.
Job Overview
To support the development and execution of brand strategies, drive brand equity, and contribute to the growth of the brand in the market by managing key marketing initiatives and ensuring alignment with the company’s overall goals within time and budget constraints.
Role Responsibilities
- Assist in developing and executing brand strategies that drive long-term growth, awareness, and market share.
- Coordinate and implement marketing campaigns across multiple channels (digital, print, TV, social media, etc.), ensuring brand consistency and alignment with overall objectives.
- Conduct market research and consumer insights studies to understand consumer behavior, preferences, and trends that can inform brand strategy.
- Support the management of the brand portfolio, ensuring each product line is effectively positioned and aligned with consumer needs.
- Collaborate with cross-functional teams, including product development, sales, and supply chain, to ensure successful product launches and market activations.
- Monitor and analyze brand performance metrics, including sales, consumer perception, and market share, and provide actionable insights for improvement.
- Assist in managing the brand’s digital marketing strategy, including social media, website, email marketing, and online advertising.
- Help create compelling brand messaging and communication strategies that resonate with target audiences and maintain brand integrity.
- Develop and execute promotional strategies and events to support brand visibility and increase consumer engagement.
- Manage relationships with external agencies and vendors, ensuring marketing deliverables are met on time and within budget.
- Prepare and deliver brand reports and presentations to senior management, providing insights into market performance and recommendations for future actions.
- Support the preparation of annual marketing plans, budgets, and forecasts to ensure alignment with business objectives.
- Stay updated on industry trends, competitive activity, and consumer insights, leveraging this knowledge to optimize brand strategies.
Minimum Requirements
- 2 to 4 years of experience in brand management or marketing, ideally within the food, FMCG, or consumer goods industry.
- Bachelor’s degree in Marketing, Business Administration, or a related field
Working Environment
At Basamh Group, we pride ourselves on attracting talented individuals by offering dynamic and rewarding professional opportunities that inspire growth and innovation.
We are deeply committed to fostering a culture of growth by supporting continuous development through hands-on learning, comprehensive online resources, interactive training, and personalized coaching.
Guided by our core value of family spirit, we cultivate an environment where every individual feels valued, supported, and empowered to thrive.
We ensure our people contribute to our collective success while finding fulfillment and pride in being part of the Basamh Group family.
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