Trade Marketing Assistant Manager
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About the Role
Description At Basamh Group, our mission is to grow people and companies by empowering individuals and fostering collaborative relationships to achieve sustainable success. Backed by over 75 years of experience, we’ve built a strong, consumer-centric ecosystem serving the MEA region.
Key Skills for This Role
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Description
At Basamh Group, our mission is to grow people and companies by empowering individuals and fostering collaborative relationships to achieve sustainable success.
Backed by over 75 years of experience, we’ve built a strong, consumer-centric ecosystem serving the MEA region.
Our excellence in distribution is driven by Basamh Trading Company (BTC) in retail and Specialized Food Services (SFS) in HORECA.
GoodyCo leads our efforts in marketing and brand building, while Thokoman Foods anchors our manufacturing capabilities.
Guided by our core values of true ownership, passion to grow, transparency and family spirit, we are committed to establishing long-term partnerships with our people and all those we work with.
We aim to strengthen our network, uplift our communities, and build a legacy of homegrown success stories that inspire the leaders of tomorrow.
Job Overview
We are seeking a dynamic Trade Marketing Assistant Manager to support the development and execution of trade marketing plans to drive brand growth, market performance, and customer engagement within approved budgets and business objectives.
Key Responsibilities
- Support the development and execution of the Annual Development Plan (ADP), translating business objectives into monthly initiatives, launch plans, and customer activation calendars.
- Coordinate with Sales, Supply Chain, Finance, Merchandising, and Space Planning teams to ensure effective execution of initiatives by brand, SKU, channel, and customer.
- Implement and monitor trade marketing activities, including promotions, trade programs, displays, POSM, and customer-specific initiatives, ensuring alignment with brand priorities and business objectives.
- Participate in DRM and SRM forums by providing sales analysis, market insights, and recommendations to improve forecast accuracy and business performance.
- Prepare business reviews, performance reports, and presentations, highlighting achievements, risks, gaps, and improvement opportunities.
- Maintain regular communication with principals by sharing performance updates, initiative progress, market intelligence, and key business insights.
- Support New Product Development (NPD) launches by ensuring readiness, tracking performance, and coordinating corrective actions where required.
- Monitor retail audits, On-Shelf Availability (OSA), distribution, and execution metrics to identify opportunities and improve in-market performance.
- Analyze sales, customer, competitor, and market data, supported by regular market visits and store checks, to generate actionable recommendations for growth.
- Monitor customer expansion plans, market trends, and competitive activities to identify opportunities and support proactive commercial decisions.
- Review trade marketing investments and ad-hoc initiatives to ensure budget compliance, maximize ROI, and support continuous improvement.
Minimum Requirements
- Bachelor's degree in Business Administration, Marketing, or a related field (MBA is a plus).
- Minimum of 2-4 years of relevant experience.
- Excellent communication and interpersonal skills.
- Familiarity with retail and distribution channels.
- Understanding of market trends and consumer behaviour.
Working Environment
At Basamh Group, we pride ourselves on attracting talented individuals by offering dynamic and rewarding professional opportunities that inspire growth and innovation.
We are deeply committed to fostering a culture of growth by supporting continuous development through hands-on learning, comprehensive online resources, interactive training, and personalized coaching.
Guided by our core value of family spirit, we cultivate an environment where every individual feels valued, supported, and empowered to thrive.
We ensure our people contribute to our collective success while finding fulfillment and pride in being part of the Basamh Group family.
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