Trade Marketing Manager
KEY RESPONSIBILITIES Go-to-Market (GTM) Execution: Drive execution of the annual GTM strategy by translating brand and commercial objectives into impactful in-store activation plans.
Skills
About This Role
Key Responsibilities
- **Go-to-Market (GTM) Execution:**
- Drive execution of the annual GTM strategy by translating brand and commercial objectives into impactful in-store activation plans.
- **POS Development & Optimization:**
- Conceptualize and deliver innovative in-store POS materials, ensuring alignment with brand guidelines while optimizing specifications, quality, and costs.
- **Vendor Management:**
- Identify, onboard, and manage POS, fabrication, and event vendors; negotiate commercial terms and build a strong, performance-driven vendor ecosystem.
- **In-Store Execution Excellence:**
- Collaborate with vendors and store teams to ensure seamless, timely rollout of campaigns and POS installations across all locations.
- **Media Planning & Execution:**
- Plan and implement offline media strategies to support promotions, seasonal campaigns, and product launches.
- **BTL Activations:**
- Design and execute high-impact activations that enhance footfall, increase basket size, and drive category penetration.
- **Events & Sponsorship Management:**
- Lead brand participation in trade events, sponsorships, and mall activations; liaise with mall management for in-mall visibility opportunities.
- **Store Audits & Competition Mapping:**
- Conduct regular store visits to monitor execution standards, track competitor activity, and share actionable insights with cross-functional teams.
- **Store Design Collaboration:**
- Partner with property and projects teams to enhance store aesthetics, signage, and visual merchandising standards.
- **New Store Launches:**
- Own the trade marketing workstream for new store openings, including POS deployment, launch events, and customer acquisition initiatives.
Key Performance Indicators (Kpis)
- **Campaign & Activation Delivery:**
- Annual trade-marketing calendar delivered on time, on quality, in full.
- **Footfall & Commercial Impact:**
- Footfall lift and basket-size impact from BTL activations; campaign-attributable sales.
- **Cost & Budget Management:**
- Adherence to trade-marketing budget; cost-per-store on POS; vendor rate optimisation.
- **Execution Quality:**
- Store-visit audit scores; POS compliance %; new-store-opening readiness scorecard.
- **Vendor & Stakeholder Performance:**
- Vendor SLA adherence; new-vendor onboarding; internal stakeholder satisfaction.
- **Market Intelligence:**
- Cadence and quality of competitor-mapping reports shared with commercial team.
Your resume, rewritten
for this exact role.
Sign up free — Base Career tailors your CV to this job description in 60 seconds.
01 / 05
Resume Tailored to This Job
Your keywords, structure, and story — rewritten to match this exact role and pass ATS filters.
Free · No card · 60 seconds
02 / 05
Cover Letter for This Role, Done
Job-specific cover letters written in Gulf professional tone — ready in seconds, not hours.
Free · No card · 60 seconds
03 / 05
See How Well You Fit This Role
AI match score with clear reasons — know your fit before investing time in the application.
Free · No card · 60 seconds
04 / 05
Use Autofill When You Apply
Autofill any application form on Workday, LinkedIn, Bayt, Greenhouse — with your tailored content.
Free · No card · 60 seconds
05 / 05
Track It. Follow Up at the Right Time.
Visual pipeline for every application with AI-timed follow-up reminders so nothing slips.
Free · No card · 60 seconds
Similar Jobs
Head of Trade Marketing
Caliberly® - Recruitment Agency · Dubai
Position: Head of Trade Marketing & E-commerce Salary: Upto AED 17,000 + Benefits as per UAE Law Job location: Dubai Job Responsibilites: Develop and implement the company’s marketing strategy for online and offline sal
Skills
Yesterday
Tailor Resume↗Tailor Resume ↗Trade Marketing Executive
Manpower Middle East · Dubai
Contract: 12 months (renewable) Employment: Outsourced through Manpower Middle East About the Role: Our client, one of the leading companies operating within the tobacco and FMCG industry, is currently looking for a Trad
Skills
Yesterday
Tailor Resume↗Tailor Resume ↗Sales, Trade Marketing & Partnerships Executive — FMCG / HoReCA / Retail
Happy Earth Organic · Dubai
SALES, MARKETING & PARTNERSHIPS EXECUTIVE Happy Earth Organic is looking for a commercially strong Sales, Trade Marketing & Partnerships Executive to help grow our premium clean-label food and beverage brand across UAE r
Skills
2 days ago
Tailor Resume↗Tailor Resume ↗Trade Marketing
FALCON PACK INDUSTRY LLC · Sharjah
Identify and qualify new B2B customers, generate leads, track sales performance, and maintain records while possessing strong communication and sales skills.
Skills
2 days ago
Tailor Resume↗Tailor Resume ↗DG Beauty | Trade Marketing Specialist Dubai
DOLCE&GABBANA · Dubai
Dolce&Gabbana, a leader in the world of luxury fashion, for its in-house Beauty Division has an exceptional career opportunity available for Trade Marketing Specialist based in Dubai. ROLE PURPOSE Coordination and suppor
Skills
5 days ago
Tailor Resume↗Tailor Resume ↗Head of E-commerce & Trade Marketing (toys retail)
Toy Station General Trading LLC · Dubai
Head of E-commerce & Trade Marketing REQUIREMENTS Minimum 5 years of experience as a Marketing Director, Head of Marketing, Marketing Director, or Head of Digital Marketing Head of E-commerce & Trade Marketing. At leas
Skills
6 days ago
Tailor Resume↗Tailor Resume ↗Trade Marketing & Retail Activations Executive
SIROYA JEWELLERS LLC · Dubai
Siroya Jewellers & Evermore DiamondsLocation: Siroya Jewellers, Dubai Gold District, Al Ras, Dubai Salary: Up to AED 6,000 per month Experience: 5+ years preferred Languages: English fluency required Candidate Requiremen
Skills
1 weeks ago
Tailor Resume↗Tailor Resume ↗Freelance Account Manager - Business Development and Trade Marketing for Tourism (GCC)
mc Group · Abu Dhabi
mc Group is the No.1 communication agency in Europe, the No.1 in GCC/MENA, No. 6 in Asia Pacific, and No. 11 worldwide. As the only German-led global communication network, mc Group is present in more than 80 countries o
Skills
1 weeks ago
Tailor Resume↗Tailor Resume ↗Sales, Trade Marketing & Partnerships Executive — FMCG / HoReCA / Retail
Happy Earth Organic · Dubai
SALES, MARKETING & PARTNERSHIPS EXECUTIVE Happy Earth Organic is looking for a commercially strong Sales, Trade Marketing & Partnerships Executive to help grow our premium clean-label food and beverage brand across UAE r
Skills
1 weeks ago
Tailor Resume↗Tailor Resume ↗2.2K+
Cover Letters & Follow-ups
1.8K+
Resumes Tailored
190.5K+
Jobs Tracked
Trusted by professionals at
Stop applying blindly.
Start getting hired.
Base Career automates the hardest parts of job searching — apply smarter, not harder.
AI Resume in 60s
Your resume rewritten for this exact role using the job description as the brief.
ATS-Optimized
Get past automated screening filters with the right keywords matched to each job.
Application Tracker
Track every job, follow-up, and interview in one visual kanban board.
Free plan · No credit card required