TikTok Ads & Performance Marketing Specialist

Job Overview

Key Responsibilities

• Plan, launch, and manage TikTok advertising campaigns focused on lead generation and brand awareness.
• Create and execute performance marketing strategies to attract potential property buyers and investors.
• Work closely with the creative team to develop high-converting video advertisements and campaign creatives.
• Conduct audience research, competitor analysis, and market trend monitoring.
• Optimize campaigns based on key performance metrics such as CPL, CTR, CPC, CPM, and ROAS.
• Implement retargeting and remarketing strategies to improve lead conversion rates.
• Monitor campaign budgets and ensure efficient allocation of advertising spend.
• Perform A/B testing on creatives, audiences, and landing pages to improve campaign performance.
• Coordinate with sales teams to track lead quality and conversion rates.
• Prepare weekly and monthly performance reports with actionable recommendations.

Requirements

• Minimum 2 years of hands-on experience managing TikTok Ads campaigns.
• Proven experience in lead generation and performance marketing.
• Strong understanding of TikTok Ads Manager, audience targeting, pixel setup, and conversion tracking.
• Experience in real estate, off-plan property marketing, or high-ticket sales industries is highly preferred.
• Knowledge of social media marketing, content strategy, and digital advertising best practices.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication and project management skills.
• Experience with Meta Ads, Google Ads, or other digital advertising platforms will be an added advantage.

Key Performance Indicators (Kpis)

• Qualified leads generated per month.
• Cost per Lead (CPL).
• Lead-to-appointment conversion rate.
• Return on Advertising Spend (ROAS).
• Campaign engagement and click-through rates.
• Overall contribution to sales pipeline and project bookings.
• Pay: From AED1.00 per month

Application Question(S)

• Do you have lead generation experience in Dubai Real Estate?
• Do you have experience in Tiktok campaigns?
• What is your current salary?
• What is your visa status?