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Mandarin Digital Marketing Specialist

Hausfit Building and Contracting LLC
Dubai, UAE
fulltime
Mid-Senior
Yesterday
DigitalMandarinMarketingSpecialist
Free

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Job Overview

We are seeking a highly motivated and experienced Chinese Digital Marketing Specialist to drive lead generation and agent acquisition initiatives for our off-plan real estate projects.

The ideal candidate must be fluent in Mandarin and possess strong expertise in Chinese digital platforms, particularly WeChat and Douyin (TikTok), with a proven track record of executing successful marketing campaigns targeting Chinese real estate investors, brokers, and agencies.

Key Responsibilities

  • Develop and execute digital marketing campaigns on WeChat, Douyin, Xiaohongshu (RED), and other Chinese social media platforms.
  • Generate qualified leads and establish relationships with Chinese real estate agencies and independent brokers interested in Dubai off-plan properties.
  • Create engaging Chinese-language marketing content, including posts, videos, articles, and promotional materials.
  • Manage official WeChat accounts, groups, and communities to increase brand awareness and engagement.
  • Plan and optimize paid advertising campaigns targeting Chinese investors and real estate professionals.
  • Build and maintain a database of Chinese agents, brokers, and potential investors.
  • Coordinate with the sales team to ensure timely follow-up and conversion of generated leads.
  • Analyze campaign performance, prepare reports, and recommend strategies to improve ROI.
  • Stay updated on Chinese digital marketing trends, platform updates, and consumer behavior.

Requirements

  • Native or fluent Mandarin speaker (written and spoken).
  • Minimum 2-3 years of experience in Chinese digital marketing.
  • Strong hands-on experience with WeChat Marketing, Douyin (TikTok China), Xiaohongshu (RED), and other Chinese digital platforms.
  • Experience in real estate, property investment, or off-plan project marketing is highly preferred.
  • Proven ability to generate leads and build business relationships within the Chinese market.
  • Excellent communication, networking, and relationship-building skills.
  • Ability to work independently and achieve performance-based targets.
  • Knowledge of the Dubai real estate market is an advantage.

Key Performance Indicators (Kpis)

  • Qualified leads generated through Chinese digital channels.
  • Engagement and growth of WeChat communities and social media platforms.
  • Conversion rate from leads to property viewings and sales.
  • Return on advertising spend (ROAS) and campaign performance metrics.

Employment Type

Full-Time / Part-Time / Consultant (Based on Experience)

Compensation

Competitive salary plus performance-based incentives linked to lead generation, agent acquisition, and sales conversions.

Pay: From AED1.00 per month

Application Question(S)

  • Do you have lead generation experience in Chinese market?
  • Do you have experience in Dubai Real Estate?
  • What is your current salary?

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