Store Manager – Beauty & Cosmetics
About This Role
Key Responsibilities
- Store Operations & Customer Experience Excellence
- Deliver a premium and immersive beauty experience aligned with brand identity and service philosophy.
- Oversee daily store operations including opening/closing procedures, visual execution, hygiene, tester standards, and overall operational readiness.
- Resolve customer concerns effectively to ensure high satisfaction, loyalty, and retention.
- Ensure compliance with SOPs, safety, hygiene standards, and luxury retail operational protocols.
- Sales Performance, KPIs & Commercial Delivery
- Drive store KPIs including sales targets, conversion rate, UPT (Units per Transaction), ATV (Average Transaction Value), and customer retention.
- Monitor product performance, bestsellers, stock availability, and category trends to optimize sales.
- Execute in-store promotions, activations, GWPs, product launches, and sampling initiatives in coordination with marketing and merchandising teams.
- Analyze sales reports (daily/weekly) and implement action plans to improve performance.
- Team Leadership, Training & Talent Development
- Lead, coach, and motivate a team of Beauty Advisors, Makeup Artists, Skincare Specialists, and Supervisors.
- Conduct regular performance reviews, coaching sessions, and training programs.
- Ensure team readiness on new product launches, beauty rituals, brand storytelling, and consultation techniques.
- Foster a positive, inclusive, and high-performance culture aligned with luxury retail standards.
- Inventory Control, Visual Merchandising & Store Standards
- Manage inventory including stock levels, replenishment, shrinkage control, and expiry management (FIFO/FEFO).
- Ensure visual merchandising standards, planogram compliance, and tester hygiene align with brand guidelines.
- Coordinate with supply chain teams to ensure timely stock availability.
- Maintain accuracy in cash handling, audits, documentation, and system processes.
Qualifications & Skils
- Bachelor’s degree in Business Administration, Retail Management, or related field (preferred).
- 4–7 years of experience in beauty, cosmetics, skincare, or luxury retail, with at least 2 years in a leadership role.
- Strong knowledge of premium beauty products, consultation techniques, and customer experience standards.
- Proven ability to drive KPIs and lead high-performing teams.
- Strong analytical and commercial acumen with data-driven decision-making ability.
- Excellent communication, leadership, coaching, and problem-solving skills.
- Professional grooming and presentation aligned with luxury retail environments.
- Ability to manage fast-paced operations, multiple product launches, and high customer traffic.
- We are seeking candidates with a strong background in premium cosmetics and beauty brands, with a focus on delivering a refined and personalized customer experience aligned with luxury beauty standards.
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