Assistant Store Manager

About This Role

• Store Operations & Customer Experience Support
• Assist in overseeing daily store operations, including opening/closing procedures, grooming standards, tester hygiene, and overall floor readiness.
• Ensure an exceptional customer experience by guiding Beauty Advisors and Specialists on consultation techniques and product storytelling.
• Handle customer queries professionally while maintaining brand service standards.
• Support the implementation of SOPs, hygiene practices, and store discipline.
• Sales Performance & Commercial Delivery
• Support the Store Manager in achieving store KPIs, including sales targets, conversion rate, ATV (Average Transaction Value), UPT (Units per Transaction), and customer retention.
• Monitor product performance, stock levels, and replenishment to ensure availability of key items.
• Assist in executing in-store activations, promotions, consultations, and beauty events.
• Review daily sales reports and suggest action plans to improve performance.
• Team Support, Coaching & Development
• Support in leading and motivating a team of Beauty Advisors, Specialists, and Cashiers to ensure accountability and performance.
• Provide on-floor coaching, reinforce product knowledge, and deliver constructive feedback.
• Assist in training on new launches, beauty rituals, and service excellence.
• Foster a positive, collaborative, and customer-focused team culture.
• Inventory, Visual Merchandising & Store Standards
• Support inventory management, including replenishment, shrinkage control, and expiry management (FIFO/FEFO).
• Ensure adherence to visual merchandising standards, planograms, and overall brand presentation.
• Coordinate with supply chain teams to ensure timely stock availability.
• Maintain accuracy in documentation, cash handling, and audit readiness.

Qualifications & Skills

• Bachelor’s degree in Business, Retail Management, or a related field (preferred).
• 2–4 years of experience in beauty, cosmetics, or luxury retail, with at least 1 year in a supervisory role.
• Strong understanding of beauty products, consultation techniques, and customer experience standards.
• Proven ability to support KPIs, drive team performance, and maintain operational excellence.
• Excellent communication, coaching, and interpersonal skills.
• Strong organizational skills with attention to detail and high presentation standards.
• Ability to thrive in a fast-paced, launch-driven retail environment.
• Familiarity with POS systems, inventory management, and retail reporting tools.