Sr. Digital Marketing Analyst

About Ameriprise India

Role Overview

Responsibilities

• Strategize, implement, and track monthly updates across digital marketing tools including website updates to build online credibility for Financial Advisors using advanced features like landing pages with gated content and client testimonials.
• Manage Social Media Platforms (Facebook, LinkedIn, and Instagram) with timely and creative posts to build connections, generate engagements, and drive traffic to website or landing page.
• Execute targeted drip marketing campaigns aligned with advisor preferences, delivering monthly audience-specific outreach designed to warm prospects and drive call and meeting setups.
• Drive end-to-end prospect outreach on behalf of Financial Advisors, initiating reach-outs via LinkedIn, email, mobile messaging, and permissible digital channels to generate qualified leads.
• Enable mobile-led prospect engagement using third-party messaging tools for direct meeting invites, reminders, follow-ups, announcements, and personalized touchpoints (birthdays/anniversaries).
• Generate and track high-quality prospects organically, using integrated dashboards on CRM.
• Create relevant tasks on advisor's CRM and help them set up meetings with prospects, as and when required.
• Schedule 1 connect with prospect every week using Online Scheduling feature and enable support in incremental client acquisitions for advisors/practices.
• Create, share, and discuss appealing reporting dashboards monthly, capture important DM metrics, add input, and consult on the next steps being the subject matter expert.
• Maintain strong advisor relationships through regular (monthly/bi-weekly) connects, focusing on digital marketing performance, prospect outreach, upcoming prospect calls, and opportunities for incremental client acquisition.
• Protect confidential data and adhere to policies and compliances; prioritize and perform work in accordance with established processes/DTPs.
• Ensure effective communication and service delivery as per the defined SLAs/KRAs.

Required Qualifications

• Minimum 1-2 years of experience in Digital Marketing as an associate or analyst.
• Willing to operate in evening shift: 4:45 pm to 1:15 am (IST).
• Excellent verbal and written communication skills.
• Proven track record of written and oral communication skills with client service orientation is a plus.

Preferred Qualifications

• Certified in digital marketing program; Google Ads and Meta Blueprint certified will be an added advantage.
• Prior experience of working in a digital marketing agency, managing clients or projects related to digital marketing.
• Prior experience in customer-based interactions roles, both written and verbal communications.
• Experience of interacting with financial advisors or business partners will be preferred.
• Basic understanding of financial planning and broad exposure to financial products like mutual funds, insurance, retirement services, etc. would be an added advantage.
• Experience of being part of and enabling start-ups or new business set-up approach will also be considered a positive.

In-Office Collaboration

• Employees work in the office at least three days per week, with flexibility to work from home two days per week.
• Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process.

Employment Details

• Full-Time/Part-Time: Full time.
• Timings: 4:45 pm to 1:15 am.
• India Business Unit: AWMPO AWMP&S President's Office.
• Job Family Group: Business Support & Operations.

Equal Opportunity