Sr. Digital Marketing Analyst

Role Overview

Digital Marketing Responsibilities

• Manage monthly website updates, including landing pages with gated content and client testimonials.
• Manage Facebook, LinkedIn, and Instagram posts to build engagement and drive traffic to websites or landing pages.
• Execute targeted, monthly, audience-specific drip marketing campaigns to warm prospects and drive calls and meetings.
• Conduct prospect outreach via LinkedIn, email, mobile messaging, and permitted digital channels to generate qualified leads.
• Use third-party messaging tools for meeting invites, reminders, follow-ups, announcements, and personalized touchpoints.
• Generate and track high-quality organic prospects through integrated CRM dashboards.
• Create CRM tasks and help advisors schedule prospect meetings and weekly prospect connections.
• Create and discuss monthly reporting dashboards and digital marketing metrics, and advise on next steps.
• Maintain regular advisor relationships focused on marketing performance, outreach, prospect calls, and acquisition opportunities.
• Protect confidential data and comply with established processes, DTPs, SLAs, and KRAs.

Required Qualifications

• Minimum 1-2 years of digital marketing experience as an associate or analyst.
• Willingness to work an evening shift from 4:45 pm to 1:15 am IST.
• Excellent verbal and written communication skills.
• Client service-oriented written and oral communication track record is a plus.

Preferred Qualifications

• Digital marketing program certification; Google Ads and Meta Blueprint certifications are advantageous.
• Digital marketing agency experience managing clients or projects.
• Experience in customer-based interaction roles using written and verbal communication.
• Experience interacting with financial advisors or business partners.
• Basic financial planning knowledge and exposure to mutual funds, insurance, or retirement services.
• Experience enabling start-ups or new business setup.

In-Office Collaboration

• Employees work in the office at least three days per week, with flexibility to work from home two days per week.
• Some roles may require additional in-office time or different in-office expectations.

Employment and Schedule

• Full-time role.
• Working hours are 4:45 pm to 1:15 am IST.