Social Media Specialist

Overview

Strategy and content

• Support social strategy, manage the content calendar, identify growth and engagement opportunities, and develop platform-specific concepts.
• Create and publish social content, write captions and copy, produce Reels, Stories, and short-form video, and repurpose existing content.
• Brief photographers, videographers, and designers; ensure content accuracy and approvals.
• Identify properties and stories for promotion, support agents’ professional social presence, and coordinate property and listing campaigns.
• Showcase architecture, interiors, location, lifestyle, and Knight Frank’s market expertise.

Engagement, campaigns, and analytics

• Monitor comments, messages, interactions, and audience sentiment; escalate enquiries and leads to agents and maintain a professional tone.
• Support organic and paid social campaigns, adapt messages by audience and platform, coordinate internal teams and agencies, and optimize performance.
• Track reach, engagement, growth, and traffic; analyze content and campaign performance and deliver reports and recommendations.
• Use audience insights to refine content and benchmark competitors and emerging trends.

Brand and team support

• Maintain brand standards, accurate published information, client and property confidentiality, and content approval processes.
• Maintain organized content libraries and collaborate with Residential, Marketing, agents, and creative partners.
• Manage multiple briefs and deadlines, advise on formats and platform best practice, respond constructively to feedback, and support wider Residential marketing.

Essential qualifications

• Minimum 3 years’ social media experience; social channel management experience and strong Instagram and LinkedIn capability.
• Strong social strategy, content planning, written English, copywriting, short-form video, and social-first expertise.
• Experience with Reels, Stories, carousels, social analytics, and scheduling and reporting platforms.
• Canva or Adobe Creative Cloud knowledge; strong visual and brand judgment and ability to work within brand guidelines.
• Strong organization, deadline management, attention to detail, and stakeholder-management skills.

Advantageous experience

• Prime or luxury residential, property, hospitality, lifestyle, or other premium consumer-facing experience; Dubai residential market knowledge; property social-content experience.
• Video capture and editing, Premiere Pro, CapCut or similar, Meta or LinkedIn paid social, creative agency or content-creator experience, website analytics, influencer or partnership experience, Arabic, or a UAE driving licence.