Marketing Manager

Role overview

Marketing delivery

• Develop plans and strategies for residential transactional service-line growth.
• Manage email, social media, website, and direct-mail campaigns.
• Build campaigns around objectives and KPIs; analyze and report results to optimize performance.
• Oversee brochures, flyers, advertisements, and other marketing materials.
• Manage budgets with service-line heads and align marketing with sales and lead-generation goals.
• Coordinate with product development, design, operations, and other teams on consistent brand messaging.
• Develop content plans, profiling, and media exposure for service lines.
• Lead client and media events; propose relevant residential events and roundtables.
• Deliver residential transactional strategy through consultation with service-line heads and communicate success KPIs.
• Manage gifting, merchandising, and branding where relevant; support the Head of Residential Marketing on projects.
• Travel if required.

Experience and qualifications

• At least 3 years of real estate marketing experience with a record of business growth across multiple service lines.
• Experience managing and executing multi-channel campaigns for real estate or a similar sector.
• Experience with marketing metrics and budget management.
• A bachelor's degree in marketing, business, or a related field is preferred.

Skills and knowledge

• Proficiency with marketing automation and CRM tools; named tools include Zapier, Salesforce, and Salesforce Marketing Cloud.
• Advanced or proficient use of Microsoft Office programs.
• Fluency in written and spoken English; Arabic or other languages are advantageous.
• Knowledge of residential and commercial property markets, industry trends, and regional business culture and regulations.
• Strong analytical, communication, collaboration, organizational, and interpersonal skills; able to manage multiple projects independently.