Social Media Marketing Specialist

Overview

Social Media Management

• Own Fortis’ social media presence (LinkedIn, Instagram, others as needed).
• Plan, schedule, and publish content aligned with marketing campaigns.
• Maintain consistent tone, messaging, and visual standards.
• Monitor comments, DMs, and mentions, coordinating responses when necessary.
• Track content performance and identify trends to boost engagement.

Influencer & Creator Partnerships

• Identify, onboard, and manage influencers and creators relevant to SMEs, F&B, fintech, and business communities.
• Coordinate briefs, timelines, deliverables, and approvals.
• Ensure influencer content aligns with Fortis’ brand and messaging.
• Track influencer performance and ROI to optimize collaborations.

Content Planning & Coordination

• Collaborate with design and content teams to build monthly content calendars.
• Adapt content formats for different platforms (posts, reels, carousels, short videos).
• Support product launches, events, and campaigns with social-first content.
• Ensure content is relevant for English and Arabic audiences where needed.

Campaign & Launch Support

• Support go-to-market campaigns for Fortis products and activations.
• Coordinate influencer involvement in launches and events.
• Align social activity with paid campaigns and broader marketing initiatives.

Reporting & Optimization

• Track and report on social media and influencer metrics.
• Identify top-performing content formats and creators.
• Provide insights and recommendations to improve reach, engagement, and brand visibility.

What Success Looks Like (Kpis)

• Growth in followers and reach across key platforms
• Engagement rate (likes, comments, shares, saves)
• Influencer content performance and ROI
• Timely execution of content calendars and influencer deliverables
• Consistent, high-quality, on-brand social content
• Impact on campaigns and product launches

Who You Are

• Experienced in social media management and influencer marketing, ideally in B2B or fintech.
• A creative storyteller with strong attention to detail.
• Comfortable coordinating multiple projects and collaborating across teams.
• Analytical, data-driven, and focused on measuring impact.
• Proficient in English; Arabic skills are a plus.
• As part of our recruitment process, we process candidate personal data for recruitment and selection purposes.
• This may include recording or transcription of interviews, AI assisted summarisation of interview notes, and storage of candidate information in our applicant tracking system.
• These tools support our recruitment team and do not make final hiring decisions without human review.
• We retain candidate information only for as long as necessary for the relevant recruitment process, unless you separately agree that we may keep your details for future opportunities.
• By submitting your application, you acknowledge that your personal datawill be processed in accordance with this notice.