Head of Sales
Skills
About This Role
Overview
Fortis Digital Solutions is a fast-growing fintech company based in the UAE, focused on empowering small and medium-sized businesses (SMBs) with modern digital tools to manage and grow their businesses.
Our integrated platform enables merchants to accept payments, manage business operations, and access financial solutions—all in one place.
By simplifying payments and improving operational efficiency, we help merchants scale faster and unlock new revenue opportunities.
Fortis is on a mission to digitize SMB commerce across the region, and we are building a world-class sales organization to accelerate this growth.
We are looking for an experienced Head of Sales to lead and scale our sales team in the UAE.
This role is responsible for driving revenue growth and merchant acquisition while building a high-performing and scalable sales team.
Head of Sales will design and execute the company’s sales strategy across inbound conversion, outbound acquisition, and account management, ensuring strong pipeline generation, high conversion rates, and sustainable revenue growth.
This role requires a hands-on leader with deep experience in payments and SMB sales in the UAE market, as well as a proven track record in building and managing high-performing outbound sales teams.
Revenue Growth & Sales Performance
- Own overall revenue targets and SMB merchant acquisition goals
- Establish clear sales KPIs and performance metrics across the sales organization
- Drive disciplined pipeline management, forecasting, and reporting
- Monitor funnel performance and conversion metrics
- Conduct weekly and monthly sales performance reviews
- Identify gaps in performance and implement corrective actions
Sales Organization Leadership
- Design and build a scalable sales organization structure
- Hire, develop, and manage high-performing sales leaders and individual contributors
- Build leadership across key teams:
- Inbound Sales
- Outbound Sales
- Account Management
- Implement performance management frameworks and coaching programs
- Foster a culture of accountability, ownership, and results
Inbound Lead Conversion
- Own the conversion of inbound leads into paying merchants
- Work closely with the Marketing team to optimize lead conversion performance
- Define lead qualification frameworks and routing processes
- Establish response time and follow-up standards
- Implement inbound sales playbooks and best practices
Outbound Sales Strategy
- Design and scale a structured outbound sales engine
- Define Ideal Customer Profiles (ICP) and market segmentation
- Develop outbound prospecting strategies and messaging
- Build scalable outreach frameworks and sales playbooks
- Establish activity and pipeline KPIs
- Monitor outbound pipeline contribution and performance
Must-Have Require
- 10+ years of sales experience with at least 5+ years in a senior sales leadership role.
- Proven experience in the payments, fintech, or merchant acquiring industry
- Strong experience selling solutions to SME/SMB clients in the UAE market
- Demonstrated experience building, structuring, and scaling high-performing sales teams
- Proven track record of leading outbound sales organizations and building predictable pipeline generation
- Consistent history of achieving and exceeding revenue and merchant acquisition targets
- Strong understanding of the UAE SME ecosystem and merchant land scape
- Experience working cross-functionally with marketing, partnership, and customer success teams to drive revenue growth
- *As part of our recruitment process, we process candidate personal data for recruitment and selection purposes.
- This may include recording or transcription of interviews, AI-assisted summarisation of interview notes, and storage of candidate information in our applicant tracking system.
- These tools support our recruitment team and do not make final hiring decisions without human review.
- We retain candidate information only for as long as necessary for the relevant recruitment process, unless you separately agree that we may keep your details for future opportunities.*
- *By submitting your application, you acknowledge that your personal data will be processed in accordance with this notice.*
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