Social Media Marketing Specialist

Overview

Key Responsibilities

• Plan, execute, and optimize end-to-end digital marketing campaigns across owned, paid, and earned channels, ensuring alignment with brand positioning and communication objectives
• Develop and execute social media strategies across platforms including LinkedIn, Instagram, X, Facebook, and YouTube to increase brand visibility, engagement, and audience growth
• Manage social media content calendars, including content planning, scheduling, publishing, and performance tracking
• Create, coordinate, and manage digital and social media content in collaboration with internal stakeholders, designers, content creators, and external agencies
• Manage digital content across websites, landing pages, and digital platforms, ensuring accuracy, consistency, and an optimal user experience
• Monitor social media channels and audience engagement while ensuring content aligns with brand guidelines and communication standards
• Work closely with internal stakeholders across multiple functions and geographies, as well as external agencies, to ensure seamless campaign delivery and brand consistency
• Navigate structured approval processes and governance frameworks, ensuring all digital and social media activities comply with corporate and group-level brand guidelines
• Monitor campaign performance using analytics tools, track KPIs, and provide reporting with actionable insights to improve engagement, reach, and ROI
• Support paid digital and social media campaigns, including audience targeting, campaign optimization, budget tracking, and performance analysis
• Track industry trends, competitor activity, and emerging digital marketing opportunities to identify new ways to enhance brand presence and engagement
• Support broader digital transformation initiatives through the adoption of new tools, platforms, and marketing best practices
• Ensure all digital and social media activities support organizational priorities around operational excellence, innovation, and global brand positioning

Knowledge, Skills & Experience

• 3–5 years of experience in digital marketing and social media with strong hands-on campaign execution experience
• Prior experience working with government, semi-government, or large-scale organizations is highly preferred, with exposure to structured environments, approvals, and compliance requirements
• Experience working within multinational or globally distributed organizations is an advantage
• Exposure to regional or international brand campaigns, ideally within logistics, infrastructure, industrial, transportation, or related sectors
• Strong understanding of digital marketing channels including paid media, social media, websites, email marketing, and analytics platforms
• Hands-on experience managing corporate social media channels, content calendars, audience engagement, and campaign performance
• Experience using social media and digital marketing tools such as Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, Google Ads, Hootsuite, Sprout Social, or similar platforms
• Ability to analyze campaign performance data and translate insights into recommendations and actions
• Experience managing multiple stakeholders, including cross-functional teams, agencies, and external partners
• Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously
• Excellent communication skills with strong attention to detail and quality

Availability