Social Media Manager
Role Overview
Korea Town brings contemporary Korean culture, including beauty, fashion, food, lifestyle, entertainment, creators, and culture, to Middle Eastern consumers.
The Social Media & Content Manager will own social media and content direction, build a distinctive digital identity, and grow an engaged community.
The role combines culture, community, creativity, and commerce rather than simply managing a content calendar.
Key Skills for This Role
Full Job Posting
Opportunity
Korea Town brings contemporary Korean culture, including beauty, fashion, food, lifestyle, entertainment, creators, and culture, to Middle Eastern consumers.
The Social Media & Content Manager will own social media and content direction, build a distinctive digital identity, and grow an engaged community.
The role combines culture, community, creativity, and commerce rather than simply managing a content calendar.
Core responsibilities
- Own social strategy across Instagram, TikTok, Snapchat, YouTube, and emerging platforms.
- Build Korea Town's distinctive content identity and create social-first concepts across Korean cultural categories.
- Identify Korean and regional trends and turn them into relevant opportunities for Middle Eastern audiences.
- Lead calendars, campaigns, launches, activations, and always-on storytelling.
- Develop short-form video, social series, creator content, product storytelling, and community-led formats.
- Lead the social media and content team and collaborate with creative, commercial, marketing, and production stakeholders.
- Build creator relationships and identify authentic collaboration opportunities.
- Oversee community engagement and social listening.
- Use audience insights and performance data to improve strategy and track commercial and engagement outcomes.
- Experiment with new formats, platforms, creators, and ideas.
What you will bring
- Strong experience in social media, content, digital marketing, or creative marketing.
- Proven experience developing and executing multi-platform social and content strategies.
- Understanding of or strong interest in Korean culture and consumer trends.
- Strong knowledge of major social platforms, creators, algorithms, formats, and audience behavior.
- Excellent creative judgment and visual storytelling skills.
- Experience creating social-first content and working with creator and influencer culture.
- Experience using analytics and social insights to improve content decisions.
- Ability to manage multiple campaigns and priorities in a fast-moving environment.
- Experience leading or mentoring social, content, or creative team members.
- Strong communication and stakeholder-management skills.
- Excellent professional English is required; Arabic is an advantage.
- Experience in K-beauty, beauty, fashion, lifestyle, entertainment, retail, or e-commerce is particularly valuable.
Why Korea Town
The role offers the opportunity to build a growing brand's social identity rather than maintain an established formula.
The successful candidate will help shape how Korea Town appears across the Middle East through communities, content formats, launches, creators, and cultural moments.
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