Brand Manager
Role Overview
Boutiqaat seeks a Brand Manager to improve brand positioning and profitability across multiple markets.
The role sits in the purchasing department and combines strategy, analytics, supplier leadership, and market insight.
Key Skills for This Role
Full Job Posting
Role overview
Boutiqaat seeks a Brand Manager to improve brand positioning and profitability across multiple markets.
The role sits in the purchasing department and combines strategy, analytics, supplier leadership, and market insight.
Brand strategy and market insight
- Develop and execute brand strategies aligned with company vision and growth goals.
- Define short- and long-term objectives with clear KPIs.
- Analyze consumer behavior, market trends, and competitors to refine positioning.
- Ensure consistent messaging across marketing, purchasing, and promotional activities.
- Research market opportunities and product gaps; monitor leading brands, trends, and advertising strategies.
- Translate sales reports, consumer insights, and competitor analysis into strategies and support expansion into markets and categories.
Supplier, purchasing, and performance
- Build relationships with local and international suppliers; negotiate pricing, discounts, quantities, and delivery terms.
- Review and update supplier contracts with purchasing and legal teams, and evaluate supplier performance.
- Analyze brand, product, and SKU performance through sales reporting.
- Monitor campaign impact and adjust strategies to improve ROI.
- Align purchasing plans with sales forecasts and promotional calendars; recommend actions to improve profitability and inventory efficiency.
- Manage slow-moving, damaged, or expired stock with corrective action plans.
Collaboration and execution
- Partner with Celebrity, Marketing, Purchasing, Finance, and Legal teams to support execution.
- Conduct internal training on product features and brand positioning.
- Align budgets, forecasts, and promotional strategies with financial objectives.
- Support purchasing decisions to meet campaign and demand requirements.
Qualifications
- Bachelor’s degree in pharmacy or a related field.
- 3–5 years of experience in brand management, purchasing, or related areas.
- Multi-market brand management experience is preferred.
- Skincare or pharmaceutical industry experience is a strong plus.
- Strong negotiation and supplier management expertise; advanced analytical skills to interpret sales and market data.
- Strategic mindset, strong decision-making, project and deadline management, and cross-functional collaboration skills.
- Excellent communication skills in Arabic and English.
- Proficiency in Microsoft Excel, PowerPoint, and Word.
About the employer
Boutiqaat describes its business as e-commerce beauty and lifestyle retail and highlights opportunities for learning and operational impact.
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