Marketing Manager - Emiratization

Role Overview

Marketing Strategy and Campaigns

• Develop and execute integrated marketing strategies aligned with brand positioning, audience needs, and business objectives.
• Create digital, social media, public relations, influencer, and celebrity partnership campaigns.
• Manage end-to-end campaign planning and execution within agreed timelines and budgets.
• Evaluate promotional activities and use insights to improve future campaigns.

Brand and Content Leadership

• Work with creative, media, and design teams to maintain a consistent brand identity.
• Oversee content development, editing, proofreading, advertising materials, and storytelling initiatives.
• Lead product launches, launch events, media activations, and brand experiences.
• Coordinate with purchasing and sales teams on new product and brand launches.

Analytics and Team Leadership

• Monitor campaign performance, KPIs, customer engagement, return on investment, website analytics, and marketing technology insights.
• Present reports and actionable recommendations to senior management.
• Lead, mentor, and motivate the marketing communications team and promote cross-functional collaboration.

Qualifications

• Bachelor’s degree in marketing, media, business management, or a related field.
• At least 8 years of marketing experience, including at least 4 years in a leadership role.
• Proven success managing multi-channel marketing campaigns.
• Fluency in English and Arabic.

Required Expertise

• Marketing automation, website analytics, Microsoft Office Suite, social media, content management systems, SEO, SEM, and digital marketing.
• Strong strategic thinking, analytical ability, communication, storytelling, presentation, and team leadership skills.
• MBA is highly desirable, and familiarity with Asana or similar platforms is preferred.

About Boutiqaat