Marketing Officer

Role Overview

What You'll Be Doing

• Plan and coordinate online and offline marketing campaigns, product launches, promotions, activations, events, and celebrity-led initiatives.
• Turn campaign objectives into clear briefs, timelines, deliverables, and execution plans.
• Make sure all campaign information and briefs are ready well ahead of launch.
• Coordinate multiple stakeholders and ensure campaigns are delivered on time, on brief, and to the right standard.
• Work closely with Account Managers, celebrity teams, brands, influencers, and internal stakeholders to bring campaigns together.
• Support the identification and coordination of the right celebrity and influencer partnerships for each brand or product.
• Build and maintain long-term celebrity relationships that create consistent brand visibility and exposure.
• Ensure celebrity and influencer content follows approved brand guidelines and requirements.
• Coordinate social media campaigns, digital advertising, online promotions, celebrity content, and other digital marketing activities.
• Bring brands to life through events, activations, displays, product promotions, and customer-facing experiences.
• Ensure every touchpoint, digital or physical, reflects the campaign idea, brand identity, and product priorities.
• Monitor the performance of assigned brands and products against agreed sales targets.

What You Bring to the Table

• Bachelor's degree in marketing, Business Administration, Communications, or a related field.
• 2-4 years of experience in marketing, campaign management, brand activation, or a similar role.
• Strong understanding of online and offline marketing.
• Knowledge of celebrity and influencer marketing, product launches, brand activations, events, and promotional campaigns.
• Understanding of marketing budgets, sales performance, and campaign KPIs.
• Strong campaign coordination and project management skills.
• Excellent communication and stakeholder management abilities.
• Strong analytical and problem-solving skills.
• Ability to juggle multiple campaigns, priorities, and deadlines without losing sight of the details.
• Proficiency in Microsoft Office and relevant digital marketing platforms.
• Good command of English; Arabic is preferred.

Why Boutiqaat?