Social Media Executive

Position Summary

Content Creation and Curation

• Plan, create, and publish high-quality photo and video content for Instagram, TikTok, and other relevant platforms.
• Capture or coordinate daily content covering venue experiences, VIP areas, performances, DJs, guests, and special events.
• Maintain a consistent brand aesthetic across feeds, Stories, Reels, and TikTok.
• Write engaging captions and use relevant hashtags to maximize reach and engagement.

Community Management

• Manage comments, direct messages, and mentions in a timely and professional manner.
• Build relationships with followers, influencers, and lifestyle creators.
• Identify and engage potential brand ambassadors and influencers aligned with the club's positioning.
• Monitor brand sentiment and escalate reputation issues promptly.

Campaigns and Events

• Support promotion of special events, themed nights, gala dinners, performances, and high-profile activations.
• Create pre-event, live, and post-event content to maximize visibility and audience interest.
• Collaborate with guest relations, events, and outlet teams on content for celebrations and private bookings.
• Assist with campaigns designed to drive awareness, footfall, and revenue.

Analytics and Collaboration

• Track reach, engagement rate, follower growth, story views, and website click-throughs.
• Prepare regular performance reports and insights for management.
• Optimize content strategy based on data, platform trends, algorithm changes, and emerging platforms.
• Coordinate with external photographers, videographers, or agencies when required and ensure content follows brand, licensing, and privacy requirements.

Candidate Profile

• 2–4 years of social media management experience, preferably in luxury hospitality, lifestyle, food and beverage, beach clubs, or entertainment venues.
• Proven ability to grow Instagram or TikTok accounts with strong engagement.
• Hands-on experience with CapCut, Adobe Premiere, Canva, Lightroom, or similar content creation tools.
• Strong visual eye, storytelling ability, written English, and luxury-audience tone adaptation.
• Ability to film and edit short-form video content on the go.
• Understanding of luxury brand aesthetics and the Dubai lifestyle market.
• Ability to work flexible hours, including weekends and evenings.
• Arabic or other languages are advantageous.

Work Environment

• The role is based at a high-end Pool and Beach Club and requires hands-on content capture in the venue environment.
• The position requires flexible working hours, including weekends and evenings.