Social Media & Content Strategist
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About the Role
The Social Media & Content Strategist owns the social media and content strategy for all QC+ brands across all verticals, including F&B, retail, membership, art & design, and strategic partnerships.
Key Skills for This Role
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Overview
- The Social Media & Content Strategist owns the social media and content strategy for all QC+ brands across all verticals, including F&B, retail, membership, art & design, and strategic partnerships.
- This role defines content pillars, platform strategies, publishing frameworks, audience segmentation approaches, and performance optimization plans across the full portfolio.
- It is responsible for translating brand and business priorities — set by Brand Managers and senior leadership — into cohesive digital storytelling strategies that drive measurable growth, engagement, and demand.
- The Social Media & Content Strategist works closely with Brand Managers to ensure social and content plans are aligned with brand positioning and campaign objectives.
- The role also partners with PR & Communications to integrate earned media narratives into digital content, and with Digital & Performance Marketing to align organic and paid strategies.
- Beyond strategy, this role is responsible for briefing content production teams, setting quality and platform standards, and ensuring that agency-produced content meets the same benchmarks as in-house work.
- This role owns:
- Social media strategy and content direction across all QC+ brands
- Content pillar definition, platform strategy, and audience segmentation
- Content calendar development in partnership with Brand Managers
- Creative briefing for content production teams
- Campaign content strategy for major activations and seasonal moments
- Social media performance tracking, reporting, and optimization
- Content quality standards and governance across in-house and agency output
- Community management frameworks and tone of voice standards
- The role works in close coordination with Brand Managers, Digital Marketing, PR & Communications, and content production teams.
1. Social Media & Content Strategy
- Develop and own the overall social media and content strategy aligned with organizational and brand objectives
- Define content pillars, platform-specific approaches, and audience segmentation strategies for each brand
- Maintain distinct brand identities across the portfolio while ensuring strategic coherence and cross-brand synergies
- Identify trends, cultural moments, and content opportunities that enhance visibility and relevance
- Lead experimentation across formats including reels, carousels, stories, short-form video, and emerging platform features
2. Content Planning & Calendar Management
- Build and manage structured content calendars across all brands and platforms, ensuring consistency and clarity of messaging
- Work closely with Brand Managers to translate brand priorities, campaign objectives, and business targets into content plans
- Align content calendars with PR & Communications narratives, partnership activations, and seasonal moments
- Ensure content planning cycles are disciplined, with adequate lead time for production and approval
3. Campaign Content Strategy
- Lead the social media and content strategy for major campaigns, including seasonal launches, chef collaborations, cultural programming, membership drives, and partnership activations
- Develop campaign-specific content frameworks covering messaging, format mix, platform deployment, and sequencing
- Collaborate with Brand Managers and PR & Communications to ensure campaigns are amplified cohesively across organic, paid, and earned channels
- Conduct post-campaign content performance reviews with clear learnings and recommendations
4. Content Production Briefing & Quality Standards
- Translate content strategy into clear, actionable creative briefs for content production teams
- Set and enforce content quality standards, platform specifications, and brand consistency across all output
- Review and approve content before publication to ensure strategic alignment and production quality
- Ensure agency-produced social media content meets the same standards and frameworks as in-house content
- This role defines the WHAT: themes, messaging, formats, and platform direction.
- Content production teams deliver the HOWL: shoots, edits, and design execution.
5. Performance & Optimization
- Own social media performance tracking across all brands, monitoring engagement quality, audience growth, conversion signals, and content effectiveness
- Provide regular performance reporting to Brand Managers and senior leadership with clear insights and optimization recommendations
- Optimize content strategy, format mix, and posting cadence based on data and audience insights
- Work with the Digital Marketing Specialist to align organic content performance with paid media strategy
6. Community Management & Governance
- Define and maintain community management guidelines, response frameworks, and escalation protocols across all brand accounts
- Set tone of voice standards for community interaction, ensuring consistency with each brand’s positioning
- Provide guidance to Marketing Specialists and agency teams on best practices for community engagement
- Monitor audience sentiment and surface insights that inform content and brand strategy
7. Agency Oversight (Social Media Content)
- Set content frameworks, quality benchmarks, and brand standards that external agency partners must follow for social media content production – for accounts managed by external agencies
- Review agency-produced content plans and output to ensure alignment with brand positioning and platform strategy
- Provide structured feedback to agencies
- Collaborate with Brand Managers on agency performance reviews as they relate to social media and content quality
Qualifications
- Bachelor’s degree in Marketing, Communications, Media, or a related field
- 8 to 10 years of experience in social media strategy and digital content development, with progressive responsibility
- Proven experience leading social media and content strategy across multi-brand or multi-channel portfolios
- Strong understanding of analytics tools, platform insights, and content performance measurement
- Experience briefing and directing content production teams, including video, design, and copywriting
- Experience setting standards for and overseeing agency-produced social media content
- Experience in hospitality, lifestyle, or cultural sectors is preferred
- GCC or Middle East experience is strongly preferred
- Strategic thinker with strong digital fluency and platform expertise
- Deep understanding of audience behavior, content trends, and platform dynamics across Instagram, TikTok, YouTube, LinkedIn, and emerging channels
- Ability to maintain distinct brand voices across a diverse portfolio while ensuring strategic coherence
- Analytical mindset with the ability to translate data into actionable content decisions
- Strong creative judgment — able to evaluate content quality and provide clear, constructive direction
- Confident communicator who can lead through influence, particularly when briefing production teams and setting standards for agency partners
- Highly organized and deadline-driven, with the ability to manage multiple brands and content streams simultaneously
- Comfortable operating in a fast-paced environment where priorities shift and adaptability is essential
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