Senior Marketing Specialist

Overview

Key Responsibilities

• Support the development and delivery of the marketing strategy for QC+ business units, with a particular focus on in-house F&B operations, e-commerce, and retail activity.
• Develop and implement plans to ensure that the QC+ marketing strategy is successfully implemented by working closely with the QM marcomms function and key stakeholders in other QC+ and QM departments.
• Develop initiatives and programs to strengthen the brand value and reach of QC+ businesses (e.g., QC+ Gift Shop, IDAM by Alain Ducasse, Cass Art Qatar, etc.) and effectively drive increased revenues, working closely with the QM marcomms function to achieve positive outcomes.
• Develop and implement cross-channel digital marketing activity (incorporating SEM, SEO, social media, email marketing, etc.).
• Develop cross-platform advertising and promotional campaigns, ensuring compatibility with public relations efforts, obtaining required approvals for all advertising activity.
• Support the Head of Marketing & Communications with the development of marketing and communication budgets.
• Maximize use of targeted market information, including customer profile, behavior, and yield data, for the planning and evaluation of marketing and communications activity.
• Support the conduct of periodic analysis of the marketplace to evaluate market environment, audience groups and competitor offerings, recommending adaptations to QC+ communications accordingly.
• Develop and maintain strong relationships with QM marketing and PR focal points, museum and exhibitions department management, QM IT, and QM audience engagement functions.
• Conduct analysis of the results of marketing activity in order to gauge “return on investment” (where possible to evaluate a quantitative ROI) and identify learnings to improve future marketing activity.

Social Media

• Develop and execute a comprehensive social media strategy that aligns with the company's overall marketing objectives.
• Assist in the development and maintenance of a structured calendar of marketing and communication activities.
• Ensure that content for social media channels is posted in a timely manner and that consumer reactions to posts/promotions are monitored.
• Monitor and report on social media performance metrics and use data to continually refine and improve the company’s social media strategy.
• Content creation:
• Develop content and materials in support of QC+ marketing and communication activity including, but not limited to, content for social media, media kits, content for websites related to QC+ business etc.
• Maximize use of targeted market information, including customer profile, behavior and yield data, for the planning and evaluation of marketing and communications activity.

Qualifications

• Degree in Marketing/PR or relevant discipline
• At least 6 years of experience in marketing or relevant position
• Well-developed computing skills including the understanding of relevant IT products and software (Microsoft Office, Word, Excel, PowerPoint)

Key Attributes

• Fluent in English (oral and written); Arabic and/or other language is a plus
• PR and marketing skills – demonstrated entrepreneurial ability to grow business and drive revenue generation
• Ability to conduct (market) research
• Excellent visual, oral and written communication skills
• Experience of brand development and brand management
• Experience of creative content development and use of visualization software
• Technical skills around video, audio and digital content creation
• Knowledge of cross channel and cross platform tools
• Familiar with SEM strategies and SEM integration
• Actionable knowledge of SEO, social media, email and mobile marketing
• Understanding of digital and UX design
• Testing and analytical techniques, using analytics tools
• Knowledge of cross-platform ad buying
• Project management skills
• Knowledge of content management systems
• Understanding of content strategy
• Ability to build relationships within and across functions, balance individual and team goals respects others and value different perspectives