Senior Brand Manager - F&B
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About the Role
The Senior Brand Manager – F&B Hospitality Portfolio leads the strategic and operational marketing direction for all QC+ food and beverage brands, including but not limited to Jiwan, IDAM, Raseef Regag, Desert Rose, and additional concepts currently in development.
Key Skills for This Role
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Overview
- The Senior Brand Manager – F&B Hospitality Portfolio leads the strategic and operational marketing direction for all QC+ food and beverage brands, including but not limited to Jiwan, IDAM, Raseef Regag, Desert Rose, and additional concepts currently in development.
- As Portfolio Lead, this role owns:
- Brand positioning and messaging clarity across the portfolio
- Portfolio-level and brand focused marketing strategy
- Annual and quarterly marketing planning
- Campaign performance accountability
- Agency management for agency-supported brands
- Portfolio-level calendar management
- Partnerships development
- Stakeholder alignment with chefs and operations
- Budget stewardship within the portfolio scope
- The role directly manages the Marketing Specialist within the portfolio, with the expectation that the team may evolve as the portfolio and operating model mature.
1. Brand and Portfolio Strategy
- Define and continuously refine positioning and value proposition for each F&B brand
- Develop annual and quarterly marketing strategies aligned with business priorities
- Build and manage an integrated portfolio marketing calendar across all F&B brands
- Identify cross-brand synergies and shared audience opportunities
- Ensure brand standards, tone of voice, and visual identity are consistently applied across all touchpoints
2. Campaign Performance and Demand Generation
- Own marketing performance across all F&B brands with clearly defined KPIs linked to demand generation and brand growth
- Translate business targets into campaign objectives and measurable marketing KPIs
- Partner with operations and finance to align campaign timing with commercial priorities and service capacity
- Track and analyze campaign effectiveness using performance metrics including engagement quality, audience growth, conversion signals, reservation uplift trends, and footfall indicators
- Optimize messaging, activation strategy, and channel mix based on data and audience insights
- Lead structured campaign reviews with clear recommendations and corrective actions
3. Campaign Planning and Governance
- Lead integrated campaign planning across seasonal launches, chef collaborations, partnerships, and key calendar moments
- Coordinate with Shared Services teams including Social Strategy, PR & Communications, Digital & Performance, and Content Production
- Review and approve campaign assets to ensure strategic consistency and clarity
- Enforce disciplined planning cycles, reporting cadence, and performance reviews
4. Agency Management
- Own the relationship with external agency partners supporting brands within the portfolio
- Provide strategic briefs, brand guardrails, and clear performance expectations to agencies
- Conduct regular agency performance reviews against agreed KPIs and SLAs
- Ensure agency output is aligned with brand positioning, tone of voice, and quality standards
5. Budget Stewardship
- Own the portfolio’s marketing budget, including planning, allocation across brands, and tracking spend against performance
- Ensure budget decisions are aligned with portfolio priorities and business objectives
- Provide regular budget reporting and flag risks or reallocation needs to direct report
6. Stakeholder and Operations Alignment
- Act as the primary marketing counterpart to chefs, restaurant managers, and F&B operations teams
- Ensure marketing initiatives are aligned with operational readiness and guest experience
- Provide structured marketing guidance while constructively challenging initiatives that do not align with brand positioning
7. Team Leadership
- Provide strategic direction and daily oversight to the Marketing Specialist within the portfolio
- Set clear priorities and protect focus against reactive, last-minute activity
- Ensure accurate reporting, performance analysis, and continuous optimization
- Elevate standards of execution and embed structured ways of working
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 7 to 10 years of experience in brand management, with strong preference for hospitality or food and beverage sectors
- Proven experience managing multi-brand portfolios
- Strong experience in campaign development, performance tracking, and integrated marketing planning
- Demonstrated experience managing and mentoring direct reports
- Experience managing external agency relationships and holding partners accountable to brand standards and performance targets
- Experience with marketing budget ownership and financial stewardship
- GCC or Middle East experience is strongly preferred
- Strategic thinker with structured planning capabilities
- Strong leadership and people management capabilities
- Highly organized with the ability to manage multiple brands simultaneously
- Strong creative judgment and attention to detail
- Confident communicator with strong stakeholder management skills, including the ability to lead through influence where direct authority does not apply
- Hands-on, accountable, and solution-oriented
- Able to switch between strategic oversight and operational detail as the portfolio demands
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