Membership Marketing Manager
QC+Doha, QAT1 months agoMid-Senior
Mid-Seniorfulltime
Skills
Digital MarketingSEO/SEMContent Marketing
About This Role
Overview
- The Membership Marketing Manager owns all promotional and acquisition marketing for the QC Membership programme.
- This includes campaign strategy and planning, day-to-day campaign management, media and creative agency oversight, ambassador and creator programmes, social media and content publishing, performance tracking, and budget management.
- This role operates as a strategic partner to the Membership team.
- The Membership Marketing Manager translates commercial objectives and programme developments into marketing plans, campaigns, and audience-facing communications — ensuring marketing activity is always aligned with what the Membership team is building and delivering.
- The role also coordinates closely with the broader QC+ and QC marketing teams, as the membership program interacts with the entire portfolio.
- This role owns:
- Campaign strategy, planning, and day-to-day management for QC Membership
- Creative and media agency management
- Campaigns calendar and publishing timeline
- Ambassador and creator relationships, content, and campaigns
- QC Membership social media presence (through agency, with guidance from the Social Media & Content Strategist)
- Performance tracking, reporting, and optimisation
- Liaison with the Membership team on programming and events
- Alignment with the QC Marketing team on brand usage, campaign coordination, and publishing calendars — ensuring all membership marketing is consistent with the QC brand while independently planning and executing campaigns for the membership programme
- Marketing budget management for all membership go-to-market initiatives
1. Campaign Strategy & Planning
- Develop and execute the go-to-market strategy for QC Membership launches, tier promotions, seasonal pushes, and promotional cycles
- Lead acquisition strategy and integrated campaign planning across awareness, consideration, and conversion stages
- Design and optimise the full marketing funnel from initial awareness to membership conversion
- Define audience targeting, segmentation, and messaging strategy across all funnel stages
- Build and manage a structured campaigns calendar with clear publishing timelines, coordinated with the broader QC marketing calendar
2. Day-to-Day Campaign Management
- Manage the end-to-end execution of membership marketing campaigns, from briefing through to deployment and post-campaign review
- Ensure campaigns are delivered on time, on brand, and within budget
- Oversee the membership landing page structure, UX, and conversion optimization
3. Agency & Media Agency Management
- Develop structured briefs and manage creative agencies to ensure quality, brand alignment, and timely delivery
- Define media strategy and manage the media agency relationship, ensuring performance-driven media planning, buying, optimisation, and reporting
- Set clear performance expectations and SLAs for all agency partners
- Conduct regular agency performance reviews
- Coordinate with the Digital Marketing Specialist on paid campaigns and broader performance marketing insights and best practices
4. Ambassador & Creator Programme
- Develop and manage the ambassador and creator programme to support membership awareness, credibility, and conversion
- Identify, recruit, and cultivate relationships with ambassadors, creators, and key opinion leaders relevant to the QC Membership audience
- Negotiate deliverables, manage content production timelines, and ensure creator output is aligned with brand positioning and campaign objectives
- Integrate ambassador and creator campaigns into the broader membership marketing calendar
- Track programme performance against acquisition and engagement targets
5. Performance Tracking & Reporting
- Define and track KPIs including cost per acquisition, conversion rate, funnel efficiency, campaign ROI, and audience growth, in close collaboration with the media agency and the Paid Media Specialist
- Develop structured performance reports in partnership with the media agency and the Paid Media Specialist, and present campaign outcomes, insights, and recommendations to leadership
- Use data to continuously optimise campaign strategy, channel mix, messaging, and budget allocation
- Conduct post-campaign reviews with clear learnings and actionable next steps
6. Membership Team Partnership
- Act as the primary marketing partner to the Membership team, maintaining a close working rhythm to stay aligned on programming, events, acquisition targets, and member experience developments
- Ensure marketing campaigns are timed and positioned to support Membership initiatives — including events, exclusive experiences, and tier-based promotions
- 7.
- QC Marketing Team Alignment & Cross-Portfolio Coordination
- Maintain close alignment with the QC Marketing team to ensure all membership marketing is consistent with the QC brand
- Coordinate campaign timing, messaging, and publishing calendars with the QC Marketing team
- Ensure brand guidelines, visual identity, and tone of voice for membership communications are aligned with QC brand standards
- Align membership campaign timing with broader QC+ activations — including F&B events, Art Basel programming, gallery openings, and partnership announcements — to leverage cross-promotion and portfolio synergies
8. Budget Management
- Own and manage the marketing budget allocated to membership go-to-market initiatives, including media, creative production, ambassador programmes, and campaign activations
- Ensure budget allocation is aligned with campaign priorities and commercial targets
- Provide regular budget reporting and flag risks or reallocation needs to direct report
- Track spend against performance to ensure efficient use of marketing investment
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 8 to 10 years of experience in marketing, with strong experience in campaign planning, brand marketing, and performance marketing
- Proven experience managing integrated marketing campaigns across awareness, consideration, and conversion stages
- Strong experience managing creative and media agencies, including briefing, performance management, and budget oversight
- Experience developing and managing ambassador, influencer, or creator programmes
- Demonstrated ability to work cross-functionally as a marketing partner to commercial or product teams
- Experience in membership, subscription, hospitality, lifestyle, or cultural sectors is preferred
- GCC or Middle East experience is strongly preferred
- Strong commercial and performance-driven mindset, with the ability to connect marketing activity to acquisition and revenue outcomes
- Strategic thinker with strong go-to-market planning capability
- Highly analytical and data-informed decision maker
- Strong agency management and briefing skills
- Structured and disciplined in campaign management, calendar planning, and budget oversight
- Comfortable operating in a fast-moving environment where multiple campaigns, stakeholders, and agency relationships need to be managed simultaneously
- Clear communicator with strong stakeholder alignment skills
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