Social Media Buyer
About This Role
Job Title: Social media buyer
Employment Type: Full-time
Industry: Real Estate / Property Management
Key Responsibilities
- Plan, launch, and manage paid social media campaigns across platforms such as Instagram, Facebook, Twitter, TikTok, LinkedIn, Youtube and Snapchat
- Monitor campaign performance and optimize based on KPIs (CTR, CPC, CPA, etc.)
- Plan and Conduct audience research and targeting to improve campaign effectiveness
- Manage advertising budgets and ensure efficient allocation of wise-spend
- Practical knowledge, experience and competence to execute A/B test creatives, copy, and audience segments to improve performance
- Collaborate with in-charge designer and content teams to develop high-performing ads
- Analyze campaign data and prepare detailed performance reports
- Stay up-to-date with social media trends, algorithm updates, and best practices
- Ensure compliance with platform policies and brand guidelines accordingly.
Requirements & Qualifications
- Bachelor’s degree in Marketing, Business, or a related field (preferred)
- 2–5 years of experience in paid social media buying or digital advertising in REAL ESTATE is a must.
- Proven experience managing campaigns on Meta Ads Manager, TikTok Ads, LinkedIn Ads, etc.
- Strong analytical skills with experience using tools like Google Analytics and other tools to help improve
- Knowledge of conversion tracking, pixels, and retargeting strategies
- Excellent communication and collaboration skills
- Ability to manage multiple campaigns simultaneously
- Ability to meet deadlines and deliver with excellence without delays.
Key Skills
- Paid Media Strategy
- Data Analysis & Reporting
- Budget Management
- Audience Targeting & Segmentation
- Creative Testing (A/B Testing)
- Performance Optimization
- Time Management
- Result-Driven
KPI/ Success Metrics
- Return on Ad Spend (ROAS)
- Cost per Acquisition (CPA)
- Click-Through Rate (CTR)
- Conversion Rate
- Cost per Click (CPC)
How to Apply:
Send your resume, portfolio, and a brief introduction to: careers@thecapitalavenue.com
Job Type: Full-time
Job Types: Full-time, Permanent
Pay: From AED4,000.00 per month
Work Location: In person
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