Senior Trade Executive

• Development of the annual trade marketing strategy

and campaign calendar

across six GCC markets, incorporating product launches, promotional campaigns, key retail occasions, consumer insights and business priorities.

• Collaborate with the Trade Marketing Manager on

annual budget planning, campaign allocations and optimisation

, ensuring alignment with business objectives.

• Lead the

planning, execution and performance evaluation

of retail promotions, collection launches, signature events and seasonal activations to drive footfall, customer acquisition and engagement.

• Coordinate campaign mechanics

with Retail, Product, IT, Content, VM, CRM and Digital teams to ensure seamless implementation across markets.

• Manage and strengthen existing trade and loyalty partnerships

, while identifying and negotiating new opportunities across banking, airlines, hospitality and lifestyle sectors.

• Explore

cross-brand collaborations and co-marketing initiatives

with premium brands to drive customer acquisition, brand visibility and commercial contribution.

• Develop

community partnerships

with ladies' clubs, cultural organisations and premium lifestyle communities, creating opportunities for exclusive previews, private shopping experiences and customer engagement.

• Evaluate partnership and collaboration performance

, working with Retail and CRM teams on lead generation, customer engagement and follow-ups.

Mall Visibility, Outdoor Branding & Experiential Activations

• Develop

strategic visibility plans

across

key malls and outdoor

platforms to strengthen brand presence across GCC markets.

• Conceptualise and manage in-mall installations, experiential activations and in-store engagement initiatives,

aligned with campaign objectives and brand positioning.

• Coordinate with mall partners, agencies and suppliers

on branding opportunities, production, permits and execution, while negotiating commercials to optimise costs.

• Develop and execute trade marketing plans

for new store openings and relocations, including launch visibility, mall collaborations, opening activations and customer engagement initiatives to drive awareness and initial footfall.

• Research and develop creative Gift-with-Purchase (GWP) concepts and VIP gifting initiatives

aligned with campaign themes, consumer preferences and premium brand positioning.

• Manage supplier coordination

for concept development, sourcing, sampling, costing, production and distribution, ensuring quality and budget alignment.

• Monitor and analyse store footfall, campaign effectiveness, partnership contribution and customer engagement

, identifying opportunities for improvement.

• Prepare

weekly and monthly performance reports

, including campaign learnings, ROI analysis and actionable recommendations.

• Work closely with country managers and retail teams to understand

market insights, identify opportunities and align trade marketing initiatives

with retail priorities.