Head of P2P

Role scope

Strategy and P&L

• Own P2P strategy, annual plan and P&L, including volume, revenue, active users, merchant count and conversion.
• Prioritize markets and fiat corridors by size, regulatory feasibility and competitive position.
• Report performance and trade-offs to executive leadership.

Product

• Own the roadmap for order flow, payment integrations, merchant tools, ads and pricing, escrow, appeals and dispute resolution.
• Drive web and app UX and conversion improvements with engineering, design and data teams.
• Benchmark against Binance, OKX and local P2P players; ship features that improve liquidity and trust.

Operations

• Run order monitoring, appeals, dispute-resolution SLAs, merchant onboarding and reviews.
• Work with Risk, AML and Compliance to reduce fraud, chargebacks, scams and frozen-account incidents.
• Build playbooks, tooling and QA to scale operations without linear headcount growth.

Business development and leadership

• Recruit, grow and retain merchants and liquidity providers across regions.
• Open new markets, currencies and payment rails, including local banks, e-wallets and payment partners.
• Run merchant programmes, incentives and campaigns with Marketing and regional teams.
• Build and lead a cross-functional product, operations and business-development team across time zones; set goals, hire talent and foster ownership and speed.

Experience and capabilities

• At least 8 years in product, operations or business leadership in crypto, fintech or payments, including 3 or more years leading P2P, OTC, on/off-ramp or marketplace businesses.
• Proven P&L or core business metric ownership and measurable growth.
• Hands-on product leadership, including roadmaps, PRDs and shipping with engineering and data teams.
• Experience in disputes, fraud or risk-heavy operations; two-sided marketplace experience is ideal.
• Track record acquiring merchants, partners or liquidity across multiple countries.
• Strong understanding of AML/KYC, fiat payment rails and regulatory constraints on P2P trading.
• Experience managing cross-functional, multi-region teams; comfort with SQL or dashboards and defining KPIs.
• Fluent English and excellent stakeholder management up to C-level.

Preferred qualifications

• Experience at a leading exchange P2P business or a P2P platform is a plus.
• Local-market knowledge in high-P2P regions, including LATAM, Africa, Turkey, CIS, South and Southeast Asia, or MENA, is a plus.
• Additional languages relevant to priority markets are a plus.
• Exposure to stablecoin payments or card and fiat gateway integrations is a plus.