Senior Social Media Specialist

Overview

Key Responsibilities

• Plan, organize, and manage monthly and campaign-based social media content calendars across all approved platforms.
• Develop, review, and publish social media content in Arabic and English, including captions, scripts, announcements, and campaign messages.
• Ensure all content adheres to Company tone of voice, branding guidelines, and communication standards.
• Coordinate with design, video, and content teams to ensure timely delivery of high-quality visual and multimedia assets.
• Monitor comments, messages, mentions, and complaints received through social media platforms.
• Respond to public inquiries and feedback professionally in accordance with approved response guidelines.
• Register, classify, and escalate complaints or sensitive issues to concerned internal departments for follow-up and resolution.
• Track complaint handling progress and ensure timely closure through coordination with relevant stakeholders.
• Monitor social media performance across platforms using analytics and reporting tools.
• Prepare monthly social media performance and complaints reports, including insights, trends, risks, and recommendations.
• Support data-driven optimization of content and campaign performance.
• Coordinate social media support for corporate campaigns, events, initiatives, and announcements.
• Liaise with internal departments to collect content inputs and ensure alignment with institutional priorities.
• Coordinate with external agencies or partners when required to ensure quality, consistency, and compliance.
• Ensure all social media activities comply with communication policies, approval processes, and reputational considerations.
• Support crisis-related and time-sensitive communications under PR & Communications leadership direction.
• Maintain organized records of content calendars, published posts, analytics reports, and approvals for audit and reference purposes.

Qualifications & Experience

• Bachelor’s degree in Communications, Media, Marketing, Digital Media, or a related field.
• 4–6 years of experience in social media management, digital communication, or content coordination roles.
• Proven experience managing multiple social media platforms and campaign-based content.
• Experience in corporate, governmental, or regulated environments is an advantage.
• Strong Arabic and English writing, editing, and communication skills.
• Solid understanding of social media platforms, audience engagement methods, and digital best practices.
• Experience using social media management, monitoring, and analytics tools.
• Strong organization, planning, and time-management skills with the ability to meet tight deadlines.
• High attention to detail, accuracy, and commitment to content quality and brand consistency.
• Strong coordination and stakeholder management skills.
• Professional, responsive, and capable of handling sensitive public interactions appropriately.