Senior Social Media Officer

General Information

Qatar-Doha

About the Role

Key Responsibilities

• Manage and protect Qatar Airways’ brand reputation across social media platforms through timely, accurate, and engaging content.
• Plan and deliver social media daily/weekly/ monthly/yearly content that strengthen brand presence, support business objectives, and drive audience engagement.
• Lead the end-to-end development and production of dynamic social-first content, from concept through filming and/or editing, and publishing.
• Execute channel strategies that grow engagement, reach, and follower base through performance-led planning and optimisation.
• Manage large-scale social media and content projects, coordinating internal stakeholders, media agencies, and external partners to ensure high-quality delivery.
• Be part of an extraordinary story
• Your skills.
• Your imagination.
• Your ambition.
• Here, there are no boundaries to your potential and the impact you can make.
• You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience.
• You have the chance to be a part of our future, and build the life you want while being part of an international community.
• Our best is here and still to come.
• To us, impossible is only a challenge.
• Join us as we dare to achieve what’s never been done before.
• Together, everything is possible.

About You

• We’re seeking a passionate and seasoned professional for our Social Media team.
• The role is fast-paced, may require irregular hours, quick turnarounds, and flexibility—including weekend work—is essential for success.
• A relevant Bachelor’s degree (preferably in social media/digital marketing, communications, computer animation, 3D/graphic design, business administration or fine arts) and at least five years of experience in social media and content creation are necessary; experience in travel or at a social media agency is advantageous.
• Candidates should demonstrate resilience under pressure, handle nonstandard hours, multitask effectively, and manage large-scale, high-profile projects across multiple workstreams simultaneously.
• Creativity, strong presentation abilities, a willingness to experiment, and attention to detail are key assets.
• Building and maintaining solid working relationships is essential.
• Hands-on experience managing all major social media channels is required.
• Proficiency with social media scheduling and analytics tools
• Excellent written and verbal communication skills
• Skill in creating innovative content calendars and writing compelling captions
• Strong stakeholder management abilities, with experience managing media agencies and cross-functional partners.
• Competence in crafting presentations and generating reports
• Proven event coverage and content creation experience
• Awareness of current social media trends and techniques
• Ability to manage influencers and creators
• Hands-on experience in creative content production, with strong technical knowledge of filming, different camera models, and editing software.
• You should also
• Understand SEO and its influence on social media results, possess prior experience in influencer marketing and collaborations, and oversee daily activities on primary channels like YouTube, Instagram, Twitter , Facebook, TikTok, Snapchat and Threads.
• Develop interactive content alongside agency partners to enhance engagement and brand loyalty, monitor channel performance, and optimize posting strategies using analytics and audience insights.
• Monitor key social metrics (reach, engagement, follower growth, conversions, etc.), build dashboards to track channel health, and prepare regular reports (weekly, monthly, quarterly) on social trends and performance for leadership.
• Work with internal teams (Brand, Content Marketing, Creative, Editorial, Media, Product Marketing) to align social strategy with product launches and business objectives.
• Collaborate on content briefs to amplify organizational priorities on social platforms. Spot opportunities to leverage cultural moments and viral trends.

About Qatar Airways Group

How to apply (External)