Senior Social Media Specialist - xstocks
Skills
About This Role
Overview
- Building the Future of Crypto
- Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
- What makes us different?
- Kraken is a mission-focused company rooted in crypto values.
- As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
- For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
- Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission.
- We also expect candidates to familiarize themselves with the Kraken app.
- Learn how to create a Kraken account here.
- As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages.
- Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space.
- Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
- Become a Krakenite and build the future of crypto!
- Proof of work
- We’re looking for someone to own and scale social + community for xStocks globally.
- This role sits somewhere between product marketing, community, and culture.
- You’ll work
- closely with PMMs, partners, and regional teams to turn a complex product into content people
- actually understand — and want to engage with.
- This is primarily a B2C role, but you’ll need to stay aware of ecosystem and partner context.
- If you’re someone who understands crypto culture, has good market instincts, and knows how to turn that into content and growth – this is probably for you.
- The team
- xStocks is building the ecosystem for tokenized equities: bringing global markets onchain and
- expanding access to financial assets.
- For us, social and community aren’t support functions, they’re core to how we grow.
- Social is how we build awareness, shape narrative, and stay relevant.
- Community is how we drive engagement, participation, and retention.
- The opportunity
- Own xStocks social channels end-to-end, with a focus on growing a global audience (crypto-native + mainstream)
- Lead community management and growth. Not just responding, but creating participation loops and campaigns
- Turn complex topics (tokenized equities, markets, infra) into clear, engaging content
- Run social for launches and announcements, making sure things land and get understood
- Work closely with product marketing, partnerships, and regional teams to stay aligned and amplify key moments
- Drive both always-on content and reactive content (markets, trends, cultural moments)
- Coordinate localisation with regional teams (incl. CN/APAC)
- Support partner amplification where needed (co-marketing, reposts, etc.)
- Build and manage a high-signal community: balancing education, participation, and entertainment
- Create content yourself when needed (copy + simple visuals). We move FAST
- Experiment across formats: threads, short-form, explainers, commentary, community-driven content
- Use social + community feedback to inform content and overall strategy
- Own performance: reach, engagement, growth, retention, and keep improving it
Skills You Should HODL
- 5–8+ years in social/content roles (crypto, fintech, or consumer tech helps)
- Strong understanding of how content actually performs on X, TikTok, IG. Not just how it looks but what audience likes to see and engage with
- Good grasp of crypto + financial markets, and the ability to simplify them
- Experience building and managing communities (bonus if you’ve worked with gamified systems like points/rewards)
- Strong storytelling instincts. You know how to make things click
- Able to create content end-to-end (writing + scrappy visuals when needed)
- Comfortable working cross-functionally and moving fast
- Experience with localisation across markets is a plus
- Data-aware. You track what works and adjust quickly
- Uses AI tools to move faster (not as a crutch, but as leverage)
- Self-directed, responsive, and comfortable in a high-velocity environment
- Actually plugged into crypto Twitter / market conversations
- *Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.*
- *Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.*
- *We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.*
- Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives.
- We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job.
- We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!
- We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process.
- These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions.
- Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.
- As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind.
- Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
- Stay in the know
- Follow us on Twitter
- Learn on the Kraken Blog
- Connect on LinkedIn
Your resume, rewritten
for this exact role.
Sign up free — Base Career tailors your CV to this job description in 60 seconds.
01 / 05
Resume Tailored to This Job
Your keywords, structure, and story — rewritten to match this exact role and pass ATS filters.
Free · No card · 60 seconds
02 / 05
Cover Letter for This Role, Done
Job-specific cover letters written in Gulf professional tone — ready in seconds, not hours.
Free · No card · 60 seconds
03 / 05
See How Well You Fit This Role
AI match score with clear reasons — know your fit before investing time in the application.
Free · No card · 60 seconds
04 / 05
Apply in One Click
Autofill any application form on Workday, LinkedIn, Bayt, Greenhouse — with your tailored content.
Free · No card · 60 seconds
05 / 05
Track It. Follow Up at the Right Time.
Visual pipeline for every application with AI-timed follow-up reminders so nothing slips.
Free · No card · 60 seconds
Similar Jobs
Senior Social and Community Strategist
Jobgether · Abu Dhabi
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Social and Community Strategist in United Arab Emirates. This is a high-impact strategic role focused on shaping
Skills
5 days ago
Apply Now↗Apply Now ↗Senior Social Media Manager
Kayzin Recruitment · Dubai
A rare opportunity has arisen to join a fast-growing international wellness and lifestyle brand entering a major stage of global expansion. Built around a highly engaged founder, loyal customer community, and strong orga
Skills
1 weeks ago
Apply Now↗Apply Now ↗Senior Social Media Manager
Assembly Global ·
Overview Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to m
Skills
1 weeks ago
Apply Now↗Apply Now ↗Senior Social Media Manager
SOCIALEYEZ · Dubai
Socialeyez is looking for a strategic and client-focused Senior Social Media Manager to lead social media communications and account management across key clients in the UAE. The ideal candidate began their career as a C
Skills
3 weeks ago
Apply Now↗Apply Now ↗Senior Social Media Manager – B2B Ingredients (Pharma, Food, Cosmetics)
Palomba General Trading · Dubai
Senior Social Media Manager – B2B Ingredients (Pharma, Food, Cosmetics) Location: Dubai, UAE – Full-time Palomba General Trading LLC is looking for an experienced Senior Social Media Manager to lead and develop its digit
Skills
3 weeks ago
Apply Now↗Apply Now ↗Senior Social Media & Digital Marketing Specialist (Dental Clinic – Dubai Experience Required)
Aivora Digital · Dubai
Job Title: Senior Social Media & Digital Marketing Specialist (Dental Clinic – Dubai Experience Required) Location: Jumeirah Garden City, Al Satwa, Dubai Starting Salary: From AED 2,000/month (based on experience and exp
Skills
3 weeks ago
Apply Now↗Apply Now ↗Senior Social Media Executive + graphic Designer
PAL DIGITAL MARKETING CO L.L.C · Dubai
Job Title: Senior Social Media Executive + Graphic Designer Location: Business Bay, Dubai, UAE Job Type: Full-Time About PAL DMC PAL DMC is a full-service digital marketing agency based in Business Bay, Dubai. We work wi
Skills
1 months ago
Apply Now↗Apply Now ↗WPP Media: Senior Social Media Manager- Dubai
WPP Media · Dubai
About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat
Skills
1 months ago
Apply Now↗Apply Now ↗WPP Media: Senior Social Media Manager- Dubai
WPP Media · Dubai
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat
Skills
1 months ago
Apply Now↗Apply Now ↗2.2K+
Cover Letters & Follow-ups
1.8K+
Resumes Tailored
190.5K+
Jobs Tracked
Trusted by professionals at
Stop applying blindly.
Start getting hired.
Base Career automates the hardest parts of job searching — apply smarter, not harder.
AI Resume in 60s
Your resume rewritten for this exact role using the job description as the brief.
ATS-Optimized
Get past automated screening filters with the right keywords matched to each job.
Application Tracker
Track every job, follow-up, and interview in one visual kanban board.
Free plan · No credit card required