Senior Salesforce Engineer - Digital & Pro
Role Overview
The Senior Salesforce Engineer designs, builds, and governs AI capabilities on OMNIYAT Group's Salesforce platform.
Delivers Agentforce agents, Prompt Builder, and Einstein features for sales, broker, and customer journeys.
Combines Salesforce engineering with practical LLM, retrieval, evaluation, and responsible-AI controls; reports to the Head of Digital & Product.
Key Skills for This Role
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Role summary
The Senior Salesforce Engineer designs, builds, and governs AI capabilities on OMNIYAT Group's Salesforce platform.
Delivers Agentforce agents, Prompt Builder, and Einstein features for sales, broker, and customer journeys.
Combines Salesforce engineering with practical LLM, retrieval, evaluation, and responsible-AI controls; reports to the Head of Digital & Product.
Salesforce AI and data delivery
- Design and build Agentforce agents, including topics, instructions, and actions, for sales, broker, and customer-service use cases.
- Create Prompt Builder templates grounded in CRM records and Data 360 data; configure Einstein lead and opportunity scoring, service replies, and conversation summaries.
- Develop Apex, Flow, and Lightning Web Component logic used by agents and to surface AI output to users.
- Build Data 360 data streams, harmonized data models, and calculated insights for AI features.
- Implement retrieval over unstructured project collateral, FAQs, and internal policies using vector search and chunking.
- Coordinate with data owners to keep grounding sources accurate, current, and approved for AI use.
- Integrate Azure OpenAI, Amazon Bedrock, and Anthropic APIs; expose agents to mobile and web channels through the Agent API.
Evaluation, controls, and releases
- Build and run test suites and evaluation sets for agents and prompts before each release, including security and PDPL checks.
- Monitor accuracy, escalation rates, and user feedback; iterate on prompts, actions, and grounding.
- Track AI consumption and credit usage against budget and optimize model and action choices.
- Configure the Einstein Trust Layer, data masking, zero data retention, audit trails, and least-privilege access.
- Maintain human-in-the-loop controls so agents do not make final decisions on regulated matters such as KYC/AML outcomes.
- Manage sandbox strategy and release pipeline using Salesforce CLI, source control, and CI/CD, with security gates before UAT and production.
- Review partner and contractor AI work against agreed standards and document designs, prompts, and evaluation results.
Education and experience
- Bachelor's degree in Computer Science, Information Systems, or a related field, or equivalent experience.
- At least 5 years of hands-on Salesforce development, including at least 1 year delivering Salesforce AI features in production.
- Real estate or another regulated, high-value sales environment experience, including KYC/AML workflows, is highly preferred.
Required skills and certifications
- Required skills include Agentforce, Prompt Builder, Einstein features, Apex, LWC, SOQL, Flow, Data 360, LLM concepts, REST APIs, OAuth, event-driven integration, Salesforce CLI, Git, and CI/CD.
- Salesforce Platform Developer I and Agentforce Specialist certifications are required.
- Data Cloud Consultant, Platform Developer II, or Application Architect certification is an advantage.
- Python and Arabic are advantages; fluent written and spoken English is required.
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