Digital Marketing Manager

Role overview

Campaigns, analytics and platforms

• Coordinate digital rollouts for project launches and always-on campaigns in alignment with brand, Sales, Marketing, and Business Development.
• Manage budgets, forecasts, agency retainers, invoices, and purchase orders.
• Oversee Meta, Google Ads, and LinkedIn campaigns, focusing on lead quality, CPL, CPQL, and ROI.
• Analyse campaign performance using CRM and GA4, validate agency reports, and present actionable leadership dashboards.
• Manage GA4, Google Tag Manager, Google Search Console, tracking, conversions, pixels, and Salesforce lead flows.

Technology, experience and vendors

• Manage SFMC, including EDMs, Journey Builder, Automation Studio, AMPscript, SQL segmentation, CloudPages, forms, deliverability, and data hygiene.
• Maintain Zapier lead-routing workflows into Salesforce and accurate web form-to-CRM mapping.
• Manage WhatsApp templates, journeys, chatbot platforms, websites, landing pages, and microsites.
• Oversee UI/UX strategy, sitemaps, wireframes, user flows, and content structures for websites, landing pages, microsites, and PDPs.
• Work with technology partners on websites and interactive digital products, including 3D configurators and web platforms.
• Manage technology agencies from brief through delivery, including proposals, UAT, QA, technical performance, and sign-off.
• Oversee SEO, AEO, and GEO; manage property portal listings and Google Business Profiles.
• Evaluate digital and technology vendors through RFQs/RFPs and collaborate with Legal, Procurement, and Finance.
• Identify and implement AI tools and automation; keep content accurate and consistent across digital touchpoints.

Qualifications and experience

• Bachelor’s degree in Digital Marketing, Marketing, Business, or a related field.
• 5–8 years of digital marketing experience, ideally in real estate, luxury, or high-end consumer sectors.
• Strong hands-on SFMC experience; working knowledge of SQL, AMPscript, Zapier, GA4, GTM, and Salesforce.
• Experience with Webflow and Strapi; working knowledge of HTML, CSS, and SSJS.
• Understanding of hosting, DNS, APIs, databases, integrations, site performance, performance marketing, analytics, CRM, and lead-generation funnels.
• Ability to manage multiple agencies, technology partners, and internal stakeholders.

Working approach