Senior Sales Representative

Overview

Business area: Arla Foods UAE

Manager: ASM MT TT

• Area of responsibility
• The purpose of the job:
• Carry out sales tasks set by the Sales Supervisor in the assigned area in accordance to set sales, collection and merchandising targets
• Focus on providing through the merchandising team the best service to the assigned customers
• Optimize and achieve sales targets to the assigned customers / route/area
• Responsible for creating LPOs and timely delivery for his assigned customers by coordinating with Delivery Driver / Logistic Coordinator.
• Follow the visit schedule assigned by Supervisor.
• Supervise the merchandising team in order to insure correct and optimized implementation of displays ( regular or promotional ) , rented or not rented , and as per planogram where applicable
• Ensure the best possible allocation for all our regular/promotional displays
• Responsible of all marketing activities - in-store implementation or facilitation
• Supervise the merchandising team in order to insure that all products are merchandised as per pre-defined Arla parameters ( FIFO , shelves and products hygiene and presentation , POS material , no display of damages /expired products)
• Propose shelf rental – temporary and permanent – agreements to Supervisors.
• Ensure the availability, listings and best possible visibility of entire approved ranges of products at all times as per BU requirement.
• Keep track (also maintenance) on company assets in the assigned outlets.
• Maintain appropriate stock levels outlet wise. Also responsible to prepare GRVs.
• Timely submission of any reports or market surveys as requested by the company (market survey, competitors activity, ECP etc.).
• Use of Uniform and maintain a respectable outfit during working hours.
• Respect work procedures of the customers and follow a courteous behavior in all dealings at all levels
• Ensure payment collection within the stipulated time period (in coordination with Sales Supervisor).
• Responsible to enter all orders in People Soft
• Report on the daily activity to sales supervisor and perform any other jobs as per his request ( if eligible with overtime )
• Follow UAE traffic rules while driving car. Also responsible for vehicle maintenance, cleanliness, repair, and branding.
• Follow instructions and company rules and procedures related to HR, reporting time, vehicle handling, vacation etc.
• Ready to work in any area assigned by the management
• Recommend the monthly commission eligibility of the merchandisers basis the merchandising quality report
• Focus on outlet level relationship development with the key representatives
• Act as vacation replacement for merchandisers assigned to his route
• Specific tasks
• Success factors
• Target achievement
• 100% availability (No out of stock)
• Improved distribution
• Minimum Market Return – below or in-line with set targets by the company
• Availability of POS materials (subject to outlet approval)
• Planogram implementation (with fair share)
• Optimal shelving of products

Competencies

• *Functional competencies:*
• Minimum 2-3 years FMCG experience in a reputed company
• Sales Exposure of minimum 5 years
• Merchandising experience
• English skills at Independent user level, B1 or B2, written and verbal
• Ability to manage inventory effectively in his designated markets
• Computer literacy
• UAE driving license
• *General competencies:*
• People management skills
• Negotiation and selling skills
• *Personal competencies:*
• Proactive
• Organized
• Team player
• Integrity and trust
• Good interpersonal communication
• *Educational background / Experience:*
• Min. 12 years of Education