Senior Sales Executive (Hospitality experience)

About Al Abbas Group

Role Overview

Key Responsibilities

• Achieve and exceed assigned monthly, quarterly, and annual sales targets.
• Develop and implement account-level sales plans to increase revenue and market share.
• Identify and pursue new business opportunities within hospitality, institutional, retail, corporate, and distribution sectors.
• Support the execution of commercial strategies through market intelligence, customer feedback, and business development initiatives.
• Negotiate commercial terms within approved pricing, discount, and payment guidelines.
• Represent Hadi Enterprises at trade shows, exhibitions, product launches, and industry events to generate leads and strengthen brand visibility.
• Re-establish relationships with inactive or lost accounts and recover business opportunities.
• Identify declining accounts and implement corrective action plans to restore revenue growth.
• Monitor customer engagement levels and proactively address risks impacting account retention.
• Develop strategies to strengthen customer loyalty and long-term partnerships.
• Manage and grow a portfolio of strategic customer accounts.
• Conduct regular business reviews to identify growth opportunities and address customer concerns.
• Drive cross-selling and upselling opportunities across Hadi Enterprises’ product portfolio.
• Resolve escalated customer issues professionally and in a timely manner.
• Maintain detailed account plans and relationship maps for key customers.
• Monitor market trends, competitor activities, pricing strategies, and industry developments.
• Gather customer feedback and market insights to support business decision-making.
• Prepare and submit sales reports, account performance analyses, pipeline reports, and revenue forecasts.
• Participate actively in sales meetings, product training sessions, and cross-functional discussions.
• Share best practices and market intelligence with the wider sales team.
• Maintain healthy ordering patterns and support customer inventory planning.
• Coordinate closely with logistics, warehouse, procurement, and operations teams to ensure timely order fulfillment.
• Liaise with finance and credit control teams regarding outstanding payments and account receivables.
• Ensure compliance with company pricing policies, discount structures, and UAE commercial regulations.
• Maintain accurate CRM records, including customer interactions, opportunities, quotations, and sales activities.
• Build effective relationships with internal stakeholders across procurement, logistics, warehouse, finance, operations, and customer service teams.
• Ensure timely and professional communication with customers and internal departments.
• Support collaborative problem-solving to ensure customer satisfaction and operational efficiency.

Qualifications And Experience

• Bachelor’s Degree in Business Administration, Marketing, Sales, or a related field.
• Minimum 4–6 years of sales experience within the UAE market.
• Experience in HORECA, hospitality supply, trading, distribution, FMCG, consumer goods, or related industries.
• Proven track record of achieving sales targets and growing customer accounts.
• Strong negotiation, presentation, and relationship management skills.
• Ability to analyze sales data and convert insights into actionable business strategies.
• Proficiency in Microsoft Office applications and CRM systems.
• Valid UAE driving license and own vehicle.
• Strong communication and interpersonal skills.

Preferred Qualifications

• Experience working with hotels, restaurants, catering companies, airlines, hospitals, and institutional clients.
• Knowledge of the UAE HORECA market and procurement processes.
• Experience with ERP systems and sales reporting tools.
• Arabic language proficiency is an advantage.
• Experience managing key accounts and strategic customer relationships.
• Exposure to premium international brands and hospitality-focused product portfolios.

What We Offer

• Comprehensive medical insurance coverage.
• Annual air ticket.
• Performance-driven and growth-oriented work environment.
• Opportunity to represent leading international brands.
• Structured career development and progression opportunities.
• Exposure to major hospitality and institutional clients across the UAE.
• Professional, collaborative, and supportive workplace culture.
• **Application Process:** Qualified candidates are invited to apply directly through LinkedIn.
• If your profile matches our requirements, our recruitment team will contact you regarding the next steps in the selection process.
• Al Abbas Group is an equal opportunity employer committed to fostering an inclusive and diverse workplace.
• All qualified applicants will receive consideration based on merit, without regard to race, gender, religion, or background.

Application Question(S)

• Do you have a valid driver's license?
• Do you have a minimum of 4 years of sales experience within the UAE?
• Do you have experience selling to HORECA, hospitality, or institutional customers?
• Do you own a car for business travel within the UAE?
• Are you comfortable with frequent customer visits across the UAE?
• What is your current monthly salary (AED)?
• What are your salary expectations (AED)?
• What is your notice period

Education

• Bachelor's (Required)

Language

• English (Required)