Senior Paid Media Manager

Overview

Accountabilities

• Develop and execute comprehensive paid media strategies across platforms including Meta, Google, TikTok, and other relevant advertising channels.
• Build, launch, optimize, and manage paid campaigns from end to end, ensuring efficient budget allocation, campaign pacing, bidding strategies, and overall performance.
• Design audience targeting strategies, campaign structures, and conversion funnels aligned with client objectives and key performance indicators.
• Serve as the primary point of contact for assigned clients, providing strategic guidance, performance updates, and data-driven recommendations.
• Monitor campaign performance, identify optimization opportunities, and implement continuous improvements to maximize return on investment.
• Create and maintain dashboards and reporting frameworks using platforms such as Funnel.io, Looker Studio, Tableau, AgencyAnalytics, or similar tools.
• Ensure campaign quality through ongoing testing, troubleshooting, and quality assurance while managing multiple client accounts simultaneously.

Requirements

• Minimum 4 years of hands-on paid media experience within an agency or performance marketing environment.
• Strong expertise managing TikTok Ads campaigns, including campaign structures, creative formats, and auction optimization.
• Solid experience with Meta Ads and Google Ads, including Search, Performance Max, and YouTube campaigns.
• Proven success managing Lead Generation campaigns as well as App Install and App Event campaigns across major advertising platforms.
• Experience overseeing six-figure monthly advertising budgets while consistently delivering measurable business outcomes.
• Demonstrated ability to build trusted client relationships and confidently communicate campaign strategy and performance insights.
• Proficiency with reporting and analytics platforms such as Funnel.io, Looker Studio, Tableau, AgencyAnalytics, or equivalent solutions.
• Excellent organizational, analytical, and project management skills with the ability to manage multiple priorities independently.
• Experience with LinkedIn Ads is highly desirable.
• Additional experience with GA4, Google Tag Manager, pixel implementation, server-side tracking, Conversion API, mobile attribution platforms (Adjust, AppsFlyer, Branch), and conversion rate optimization is considered an advantage.

Benefits

• Fully remote position with the flexibility to work from anywhere within India.
• Flexible working hours focused on outcomes rather than fixed schedules.
• Unlimited paid time off and sick leave.
• Opportunity to work with globally recognized brands on impactful performance marketing initiatives.
• High level of autonomy within a collaborative, high-performing team.
• Fast-paced professional growth with increasing responsibility and career development opportunities.
• Supportive culture built around transparency, ownership, and continuous learning.

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