Senior Marketing Specialist

Senior Marketing Specialist

Abu Dhabi Motors

Your role

• Support Marketing Manager in Implementing marketing plans as per the approved marketing budget and guidelines. Ensures marketing plans are consistent with the strategies and guidelines with the regional office.
• Ensure marketing activities outcomes’ reflects on the business qualitatively and quantitively.
• Assist in collating competitors ‘activities vis a vis communication, pricing, packaging, and planning.
• Participate in regular meetings with Marketing Manager and Sales (Brand, Aftersales, Parts, Service) team in analyzing the market needs.
• Sets marketing campaigns and activities based on the collected data from the CRM department. Coordinate in preparation marketing campaigns, digital and social media plans, advertising, and direct marketing.
• Collaborate in promotion PR activities, conferences, events, sponsorships, and product placements.
• Ensures marketing communications are in line with brand and approved by the regional Sales Manager and Marketing Manager in both digital and conventional manner
• Coordinate with CRM manager for better customer data collection and analysis.
• Assist Marketing Manager in Measuring the ROI from all marketing activities taking into consideration Sales Funnel numbers and ratios generated accordingly.
• Maintain effective working relations and contacts with key external parties, such as Brand Principles, vendors, etc.
• Prepare and deliver ad-hoc reports as required by the Marketing Manager.
• Job requirements
• Your profile
• Your passion for our vehicles and outstanding customer service skills will be matched only by your marketing experience in automotive.
• You’ll have the tenacity and commitment to realize your potential, and the confidence to provide leadership and support to the rest of the team, developing and implementing effective marketing strategies.

Requirements

• Bachelor’s Degree in Marketing or Business-related discipline
• 3 Years’ experience in similar capacity preferably from automotive industry
• Professional experience of working with and managing agencies and internal company resources.
• Good communication and presentation skills
• Good organizational and planning abilities including the ability to deal with/work under pressure and tight deadlines.
• Computer literate in Microsoft Office applications including Word, PowerPoint & Excel
• Experience in using a variety of CMS and social media platforms and tools.

Rewards