Senior Marketing Lead

Company Description

Role Description

Brand Strategy & Communication

• Own and develop the long-term brand positioning and growth strategy
• Lead all brand communication across digital, offline, events, and partnerships
• Ensure consistency of messaging, visual identity, and market perception
• Supervise content direction across all social media, campaigns, and creative outputs
• Manage and elevate the external content and creative agencies

Roadshows & Strategic Events

• Plan and execute international roadshows, broker events, launches, and networking activations
• Ensure events are aligned with business objectives, lead generation, and brand awareness goals
• Coordinate with internal stakeholders and external vendors end-to-end

Digital Marketing & Performance

• Oversee performance marketing strategy across Meta, Google, YouTube, and other paid channels
• Supervise CPL, CPQL, ROAS, lead quality, and funnel performance
• Manage context advertising and paid acquisition ecosystem
• Understand attribution, analytics, retargeting structures, and CRM integrations

Web Development, SEO & Digital Infrastructure

• Lead website development initiatives with strong understanding of UX/UI and conversion logic
• Work closely with developers on landing pages, website optimization, and technical improvements
• Own SEO strategy including technical SEO, on-page optimization, content structure, and organic growth
• Ensure proper implementation of analytics systems including GA4, GTM, Meta Pixel, and Conversion APIs

Leadership & Cross-Functional Coordination

• Manage agencies, freelancers, production teams, and digital vendors
• Collaborate closely with sales leadership and management teams
• Build scalable marketing processes and reporting structures
• Drive execution while maintaining strategic oversight

Qualifications

• 7+ years of experience in senior marketing roles
• Proven experience in real estate development or real estate agency marketing is highly preferred
• Demonstrated experience managing large-scale campaigns, brand initiatives, and events
• Experience launching or scaling websites with strong SEO performance
• Portfolio of successful campaigns, brand projects, and digital growth cases
• Strong analytical and organizational skills
• Experience working in fast-paced international environments
• Expected profile
• Strong strategic marketing mindset with hands-on execution capability
• Experience leading brand communication for premium real estate or luxury-related sectors
• Deep understanding of digital marketing, content ecosystems, and web development
• Strong knowledge of SEO, website optimization, and paid media infrastructure
• Ability to manage multiple stakeholders, agencies, and projects simultaneously
• Strong understanding of modern content trends, storytelling, and creative direction
• Commercially minded with clear understanding of lead generation and sales funnels
• Fluent English required, Russian is a strong advantage