Senior Marketing Manager – HR Tech Abu Dhabi

About Arc Network

Role and event

Work arrangement

• The description states Abu Dhabi, UAE, and a hybrid working pattern.

Marketing strategy and campaigns

• Develop and execute the event marketing and launch strategy with the Portfolio Director and wider marketing team.
• Initially own day-to-day marketing across email, social media, PPC, paid social, digital advertising, content, and database marketing; later transition some tactical work to a junior marketer while retaining overall ownership.
• Drive delegate registrations and agreed volume and revenue targets; generate qualified leads and work with sales to maximize conversion.
• Create campaign messaging; develop partnerships and cross-promotional opportunities; grow the event database and community.
• Measure campaign performance, report registrations and leads against targets, and monitor spend against budget.

Experience and marketing skills

• At least four years of events or B2B marketing experience in the UAE or wider Middle East.
• Experience developing and executing integrated multi-channel campaigns; strong understanding of digital, email, social, and paid media.
• Experience with marketing automation and CRM; Salesforce and email marketing platforms are identified as ideal.
• Strong analytical skills to measure and optimize campaign performance. Arabic is advantageous but not essential.

Additional qualities

• Commercial awareness of marketing's contribution to registrations, revenue, and sales pipeline.
• Excellent written and verbal communication and ability to create compelling copy.
• The provided description ends mid-sentence after mentioning organization, attention to detail, and ability to man; further qualifications may be omitted.