Marketing Specialist – HR Tech Abu Dhabi

About Arc Network

Location and working pattern

• The description gives Abu Dhabi, UAE as the location and states a hybrid working pattern.

About the role

Key responsibilities

• Develop campaigns to attract exhibitors, sponsors, partners, and attendees; create event collateral, social posts, email newsletters, and show guides.
• Support paid PPC, social, and display campaigns, and manage social activity, particularly LinkedIn.
• Segment CRM lists, manage registration data, and build persona campaigns.
• Maintain event websites, landing pages, registration journeys, and marketing collateral, with attention to accuracy and conversion.
• Coordinate with media partners, associations, government entities, and other partners.
• Support event-day marketing, photography, and content capture; prepare performance reports, follow-up campaigns, and post-show surveys.
• Coordinate Arabic and English campaign localization and use relevant market insight to inform marketing activity.

Experience and skills

• 1–3 years of marketing experience, ideally in events, exhibitions, hospitality, or B2B services, and experience with or exposure to MENA markets.
• Fluent English is required; native or fluent Arabic is strongly preferred.
• Familiarity with email marketing platforms and Google Analytics; CRM or registration platforms such as Salesforce, Cvent, Eventbrite, or regional equivalents.
• Basic design skills; Canva or Adobe Creative Suite are relevant, with Photoshop or InDesign a plus.
• Excel or Google Sheets reporting skills and familiarity with WordPress or another CMS for event microsites.
• Strong written communication, project management, multitasking under deadlines, cross-cultural communication, and attention to detail.
• Adaptability to intense pre- and post-event work periods.
• Keep up with HR technology, AI, the future of work, and the UAE business landscape.