Senior Marketing Manager – HR Tech Abu Dhabi

About Arc Network

Role overview

Location and work pattern

• The description lists Abu Dhabi, UAE, and a hybrid working pattern.

Responsibilities

• Develop and execute the event launch strategy with the Portfolio Director and marketing team.
• Manage day-to-day campaigns across email, social, PPC, paid social, digital advertising, content, and database marketing.
• Transition some tactical execution to a junior marketer while retaining strategic ownership.
• Drive delegate registrations and agreed volume and revenue targets; generate MQLs and work with sales to improve conversion.
• Create event messaging and campaign content; develop partnerships and cross-promotional opportunities across the UAE and GCC.
• Grow the event database and community; monitor campaign performance, registrations, leads, and marketing spend; report and optimize based on results.

Experience and qualifications

• At least four years of events marketing or B2B marketing experience in the UAE or wider Middle East.
• Experience developing and executing integrated multichannel campaigns.
• Strong understanding of digital, email, social media, and paid media marketing.
• Experience with marketing automation, CRM, and email platforms; Salesforce is ideal.
• Strong analytical ability to measure and optimize campaign performance.
• Arabic fluency is advantageous but not essential.

Capabilities

• Commercial awareness of registrations, revenue, and sales pipeline.
• Excellent written and verbal communication and marketing copywriting.
• Proactive, commercially minded, organized, detail-oriented, target-driven, and able to take ownership at pace.