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Senior Marketing Manager

HIVE LIVINGDubai, UAE2 months agoSenior
Senior

Skills

Brand ManagementDigital Marketing StrategyCampaign Management

About This Role

Marketing Strategy & Leadership

  • Define and own the overall marketing strategy across HIVE s brands and assets
  • Develop annual marketing plans aligned with business, development, and commercial objectives
  • Set campaign priorities, budgets, and performance targets
  • Act as the senior marketing voice within leadership discussions

Brand Strategy & Positioning

  • Implement brand positioning, messaging frameworks, and go-to-market narratives
  • Ensure brand strategy is clear, consistent, and scalable across markets and products
  • Provide strategic direction and guardrails for brand expression without micromanaging creative execution

Campaigns, Growth & Performance

  • Oversee demand generation, launches, and marketing-led growth initiatives
  • Guide digital, performance, and CRM strategies (execution may be internal or outsourced)
  • Monitor performance metrics and optimise strategy accordingly
  • Ensure marketing supports leasing, sales, and long-term brand equity

Leadership & Team Enablement

  • Lead, support, and empower the Brand & Creative Manager as the owner of creative and brand execution
  • Create clarity between strategy and execution, allowing creative excellence to thrive
  • Build and scale the marketing function over time as the business grows
  • Manage agencies, consultants, and partners where required

Cross-Functional Alignment

  • Work closely with Development, Property Management, Community, and Leadership teams
  • Ensure marketing strategy reflects real product, experience, and operational realities
  • Collaborate with Brand Experience to ensure lived experience reinforces brand promise

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