Senior Marketing Manager
Skills
About This Role
Marketing Strategy & Leadership
- Define and own the overall marketing strategy across HIVE s brands and assets
- Develop annual marketing plans aligned with business, development, and commercial objectives
- Set campaign priorities, budgets, and performance targets
- Act as the senior marketing voice within leadership discussions
Brand Strategy & Positioning
- Implement brand positioning, messaging frameworks, and go-to-market narratives
- Ensure brand strategy is clear, consistent, and scalable across markets and products
- Provide strategic direction and guardrails for brand expression without micromanaging creative execution
Campaigns, Growth & Performance
- Oversee demand generation, launches, and marketing-led growth initiatives
- Guide digital, performance, and CRM strategies (execution may be internal or outsourced)
- Monitor performance metrics and optimise strategy accordingly
- Ensure marketing supports leasing, sales, and long-term brand equity
Leadership & Team Enablement
- Lead, support, and empower the Brand & Creative Manager as the owner of creative and brand execution
- Create clarity between strategy and execution, allowing creative excellence to thrive
- Build and scale the marketing function over time as the business grows
- Manage agencies, consultants, and partners where required
Cross-Functional Alignment
- Work closely with Development, Property Management, Community, and Leadership teams
- Ensure marketing strategy reflects real product, experience, and operational realities
- Collaborate with Brand Experience to ensure lived experience reinforces brand promise
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