Senior Marketing Manager, Client Engagement & Partnerships
Skills
About This Role
Client Engagement & Events
- Design and execute an annual CIBG client engagement calendar, including flagship experiences, C-suite roundtables, and bespoke client events.
- Lead participation in high-profile regional and global events, including the IMF Global Financial Institutions Forum, Money20/20, ACT MENA, SIBOS, GBM (Bonds, Loans and Sukuk), and trade finance and treasury summits.
- Oversee end-to-end event delivery, from concept development to on-site execution, ensuring excellence in content, logistics, and client experience.
- Manage booth design, creative production, and third-party vendor relationships to deliver premium, brand-aligned experiences across physical, digital, and hybrid formats.
- Collaborate with business leads to develop customised client engagement programs, ensuring high-value conversations and measurable business outcomes.
Content Marketing & Thought Leadership:/strong>
- Develop content partnerships with media and knowledge platforms and global think tanks to reinforce leadership positioning.
- Conceptualise and deliver C-suite content, including reports, interviews, and masterclasses showcasing expertise in corporate banking, treasury, sustainability, and innovation.
- Manage multi-format storytelling across owned and earned channels from videos and digital articles to whitepapers and podcasts ensuring relevance and engagement across client segments.
- Partner with Corporate Communications and Digital teams to ensure amplification across social, press, and digital ecosystems.
Ecosystem Partnerships:/strong>
- Drive co-marketing and sponsorship activations with institutional, government, and corporate partners and global events.
- Support collaboration with client corporates for joint marketing campaigns, thought leadership, and success storytelling that demonstrate partnership value.
Stakeholder & Vendor Management:/strong>
- Collaborate closely with Product, Sales, Treasury, ESG, and Communications teams to align messaging and marketing priorities.
- Manage external agencies, creative studios, event producers, and sponsorship partners, ensuring cost efficiency, quality control, and brand adherence.
- Act as the key marketing partner to CIBG leadership, advising on event positioning, audience strategy, and content relevance.
Measurement & ROI:/strong>
- Define and monitor KPIs across client engagement, brand visibility, and partnership impact.
- Track event performance using quantitative and qualitative metrics (attendance, sentiment, pipeline generation, digital reach).
- Deliver post-event and campaign reports to capture insights and continuously enhance client engagement effectiveness.
Problem Solving/strong>
- Strong ability to gather input and drive execution from cross-functional teams.
- Ability to balance priorities in a complex and fast-paced environment.
- Ability to identify problems, challenge the status quo, ideate solutions, and drive execution.
7. Decision-Making Authority & Responsibility/strong>
- Lead the Client Engagement & Partnerships Marketing team, overseeing event strategy, content partnerships, and ecosystem activations.
- Manage marketing budgets, vendor selection, and sponsorship approvals within delegated authority.
- Represent CIBG Marketing in internal committees, event steering groups, and brand alignment meetings.
8. Knowledge, Skills and Experience/strong>
- Bachelor s degree in Marketing, Business, Communications, or a related field.
- 8 12 years experience in marketing, events, and partnerships ideally within B2B financial services, institutional banking, or ecosystem-driven sectors.
- Demonstrated expertise in strategic event management, booth and experience design, and third-party vendor coordination.
- Proven record in content marketing, thought leadership creation, and executive engagement programs.
- Understanding of corporate banking, treasury, FinTech, and sustainability ecosystems in the GCC.
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