Senior Marketing Manager Brand And Growth

Job Description

Language

Sheikh Khalifa Award for Excellence 2025

The Role

Senior Marketing Manager

• to lead JOUD’s marketing engine across
• brand, content, social, growth, partnerships, PR, and activations
• — by
• building and leading a superstar team
• and managing best-in-class external partners.
• You will work closely with the Founder/Leadership team: leadership sets the brand North Star and major strategic bets; you translate that into
• strategy, annual calendar, budgets, priorities, execution systems, and measurable outcomes
• .
• This is not a “post on Instagram” role.
• It’s a leadership role that builds a system, leads people, and ships outcomes.
• What you will own (through your team + partners)
• Strategy, annual calendar, budgets & priorities
• Build and run the annual marketing calendar and quarterly campaign roadmap.
• Own budget planning and allocation across content, paid media, PR, creators, partnerships, and activations.
• Run weekly prioritization and cross-functional alignment with operations and commercial teams.
• Establish governance: briefs, approvals, timelines, quality control, and reporting.
• Brand execution & standards (protect the JOUD bar)
• You will enforce JOUD’s non-negotiables in everything marketing touches:
• Generosity & kindness in hospitality (warm, respectful, genuinely caring — no attitude, no ego).
• Quality in everything (not only coffee: service standards, ingredient quality, food execution, cleanliness, interior details, lighting/music, overall experience).
• Consistency across every outlet (hospitality, taste, temperature, presentation, speed, cleanliness — every time).
• Customer-first decision making (listen, adapt, fix issues fast).
• Integrity & honesty, ownership & accountability, and innovation with purpose.
• Social & content leadership (Instagram-first, culturally fluent)
• Lead an Instagram-first social strategy: storytelling, launches, community, cultural moments.
• Build a content operating system: creative briefs → shoots → approvals → publishing → iteration.
• Ensure JOUD is communicated as a complete in-house experience (coffee, roastery standards, fresh bakery and kitchen — no shortcuts).
• Lead community standards and brand care, including Arabic-first customer communication.
• Growth & performance (marketing that moves numbers)
• Lead performance marketing strategy with internal capability and/or specialist partners.
• Establish measurement that connects marketing to outcomes (reach quality, traffic, conversion, retention).
• Build testing and optimization loops for offers, creatives, and funnel performance.
• Partnerships, PR & collaborations (“meaningful hype”)
• Build a consistent collaboration strategy that compounds long-term brand equity (not one-off spikes).
• Own external stakeholder relationships: creators, production partners, agencies, media/PR, collaboration partners, activation vendors.
• Execute JOUD’s two-lane collaboration philosophy:
• + Culture/Creator drops (original, time-bound, worth showing up for)
• + Community/Impact collaborations (“1 product \= 1 impact” with real proof)
• Activations & experiences (brand in real life)
• Plan and deliver openings, seasonal moments, and brand activations that drive footfall, content, and PR — executed at a premium standard.
• Build and lead a superstar marketing organization
• Hire, lead, and develop a high-performing team across content/social, creative, growth, partnerships, PR, and activations.
• Set performance expectations, coach talent, and raise standards continuously.
• What success looks like
• Guests feel welcomed, cared for, and proud when they think of JOUD.
• JOUD shows up consistently and unmistakably across channels — premium but warm.
• Campaigns, collaborations, and activations create meaningful hype and measurable business impact.

Requirements

• 6–10+ years in marketing with ownership of multi-channel execution (brand/content/social/growth/partnerships).
• Strong creative judgment (“taste”) + strong execution discipline (systems, cadence, prioritization).
• Experience managing agencies/partners and leading teams.
• UAE cultural fluency; F&B/hospitality/lifestyle experience strongly preferred.
• Fluent Arabic and English (Arabic is mandatory).

Job Details

About The Company

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