Senior Marketing Manager
Full Job Posting
Description & Requirements
- Home based role.
- Salary - £65,000
- Benefits include:
- 25 days annual leave
- Holiday trade scheme
- Flexible benefits package
- 9% combined pension
Job Introduction
This role exists to lead and deliver high‑impact, commissioner‑focused marketing and sales activity that strengthens market positioning and directly supports organisational growth.
It ensures strategic marketing programmes, campaigns and platforms are executed effectively, using insight, technology and optimisation to maximise return on investment.
Essential Duties and Responsibilities & Accountabilities
- 1. Manage strategic, commissioner‑focused marketing and sales programmes that support growth and
- market positioning, translating business priorities and strategies into high‑impact marketing activity
- targeted at commissioner and stakeholder audiences.
- 2. Develop and execute integrated sales and marketing campaigns, overseeing digital, online and
- offline content activity to ensure optimisation, innovation and strong return on investment across all
- growth-focused channels. Manage associated budget spend and purchasing of corporate marketing
- initiatives.
- 3. Manage B2G digital platforms and marketing technology, including corporate web, marketing
- automation and lead‑generation tools, ensuring innovation, personalisation and performance are
- central to all activity, and supporting adoption of new technology in line with internal approval
- processes.
- 4. Lead the development of value propositions, client sales activity and pitches, bid marketing, ensuring
- propositions, narratives and visual assets are compelling, competitive and creatively strong,
- effectively supporting business development capture and win themes.
- 5. Use insight, analytics and market intelligence to drive effectiveness, applying evidence‑based
- recommendations to refine campaigns, improve impact with commissioner audiences and inform
- strategic decision‑making.
- 6. Uphold brand consistency and positioning of brand standards across all externally facing activity and
- supporting the Head of Marketing with strategic brand and positioning work.
- 7. Act as a senior marketing point of contact and deputy when required, supporting the Head of
- Marketing deliver exceptional strategic marketing activities.
Key Internal Stakeholders & Relationships
Operational Leadership Teams
Growth/Business Development Teams
Policy and Strategic Engagement, and Integrated
Communications Teams
Global Comms and Marketing teams
Digital, Developer, Data Protection and ISO teams
Key External Stakeholders & Relationships
Print management companies
Chartered Institute for Marketing (CIM)
Technology and Martech providers (Meta, Google, Hubspot etc)
Events and advertising supplier
Essential
• Extensive experience delivering strategic sales and marketing programmes and integrated
campaigns for commissioner or senior stakeholder audiences to generate revenue.
• Experience presenting at sales pitches for prospective B2G commissioners.
• Strong experience leading digital and multi‑channel campaigns, with budget ownership and
focus on ROI.
• Extensive experience managing digital platforms, digital integrations and marketing technology,
such as websites, case management and marketing automation tools. Acting as Subject Matter
Expert for marketing technologies
• Proven ability to develop value propositions, sales activity and bid marketing that supports
business growth and revenue.
• Solid experience using insight, analytics and market intelligence to optimise marketing activity.
Desirable
• Experience in public sector, government‑commissioned or regulated environments, or experience in tech or financial services
• Experience supporting senior leaders or deputising in strategic marketing contexts.
• Familiarity with marketing governance, compliance or internal approval processes.
Maximus Competencies
• Embraces Respect | Partners Effectively: | Creates Innovative Solutions | Focuses on the
Customer | Demonstrates Compassion. | Takes Responsibility & Acts with Integrity
Individual competencies
• Strategic Business Acumen, Exceptional Communication, Data-Driven Decision Making,
• Growth-Orientated Mindsets, Solution focused, Detail-Oriented, Proactive and Agile Execution:
Results Drivel, Adaptive Leadership, Learning Agility, Emotionally Intelligent Leadership
Travel Requirements
- Occasional travel required to meet business needs
About Maximus
Government services and health administration partner for public programs.
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