Digital Marketing Specialist

Role Summary

Work Arrangement

• This is a homebased role.
• Candidates must be living in the United Kingdom to be considered.
• Very limited travel required.

Accountabilities

• Execute and optimise paid search and paid social campaigns in line with best practices and advertising standards.
• Create complex workflows and nudge journeys, managing contact records and subscription preferences in line with GDPR.
• Implement tracking across digital channels, creating tracking pixels, conversion events and UTMs to measure ROI/ROAS.
• Build, monitor and update customer-facing websites optimised for UX, SEO and AIO.
• Create and develop lead generation forms and manage integration with HubSpot and user consent preferences.
• Design and execute automated email journeys to manage lead quality and drive offline conversion rates.
• Evaluate digital marketing performance, identify A/B testing and conversion optimisation opportunities and report on channel effectiveness.
• Support implementation and management of customer-facing technologies and automate responses to customer queries, comments and reviews.
• Forecast lead volumes, target cost per acquisition and expected offline conversion rates.
• Support digital analytics, tracking and reporting in line with GDPR, managing consent preferences and cookie compliance.

Essential

• Extensive experience executing high-performing paid digital marketing campaigns across web, email, social media, display and search.
• Experience using platforms such as Meta Ads Manager, TikTok Ads Manager, Google Ads, Microsoft Ads, AEM and WordPress.
• Strong hands-on experience with digital analytics and tracking and consent, including Adobe/Google Analytics, Google Tag Manager, conversion pixels/events/goals and UTMs.
• Experience designing and building automated email campaigns and personalised workflow journeys.
• Working knowledge of GDPR, consent management and data governance in a digital marketing context.
• Experience managing and updating customer-facing websites or digital content.
• Knowledge and experience in UX best practices, SEO and AI search optimisation.
• Knowledge of WCAG accessibility standards and accessibility best practice.
• Solid experience maintaining marketing technologies and maximising their use.

Desirable

• Experience using A/B testing or conversion optimisation techniques to improve digital performance.

Salary

• Minimum salary £38,000.00.
• Maximum salary £45,500.00.

Key Stakeholders