Senior Marketing Executive (Energy Media Platform)

Job Purpose

Key Accountabilities

• Coordinate partnerships internally alongside marketing managers and event marketing teams.
• Keep track of media campaigns and coordinate with internal stakeholders to ensure timely execution of the campaigns.
• Assist the marketing manager with the handling of social media platforms.
• Prepare briefing for design and website developer for changes and executions of campaigns.
• Coordinate and work closely with design and event marketing teams to create branding and advertising materials that are on brand and deliver them on time to partners
• Work closely with content, sales and event marketing teams to create and copy write targeted partnership materials that carry the right messaging and tone of voice
• Work closely with marketing manager to ensure all campaigns and actions implemented ensure a higher traffic to the website.
• Plan, manage and execute the delivery of multi-channel marketing campaigns across social, print, web, digital and email
• Track and analyse partnership marketing activities to ensure partnership marketing is delivering effective results
• Ensuring our deliverables to partners are executed and that partners receive the relevant exposure outlined on contracts before, during and after the events in return for their services
• Contribute to all aspects of marketing activity, ensuring best practice marketing techniques, and communicating a clear promotional message.
• Create and issue promotional electronic newsletters (HTML & Text); become an ‘expert’ in what constitutes an effective email campaign
• Apply SEO knowledge and recommend ways to enhance user journey.
• Utilise and manage digital tools (i.e. App, survey tool) to enhance campaigns.
• Lead copy writing, design and production of marketing materials, and emails.
• Marketing administration including proof reading, delivering advertising copy, responding to enquiries, monitoring competitor activity etc.
• Support the implementation of research projects to review customer satisfaction and identify developments opportunity.

Qualifications, Experience, & Skills

Job-Specific Skills

• Experience in the use of databases in both mass and targeted direct marketing campaigns.
• Strong knowledge of MS Office Suite, including MS Word, Outlook, and Excel.
• Social media and digital channels savvy
• Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation.
• Excellent negotiation and relationship building skills.
• Strong attention to detail
• A great multi-tasker with ability to meet deadlines and handle different campaigns at the same time.
• Copy writing. Excellent verbal and written English
• HTML proficient
• Experience with Google Analytics
• Experience using any of the following will be an advantage but not necessary: Salesforce or similar database systems; Canva;
• dmg events is an equal opportunity employer.
• If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.