Deputy Head of Marketing

Job Purpose

• The Deputy Head of Marketing will lead and execute a world-class marketing strategy for large scale energy event, enhancing its position as the world’s leading energy event.
• This role is responsible for driving audience acquisition, brand engagement and commercial success through data-driven, innovative and multi-channel marketing initiatives
• .
• Key objectives includ
• e:
• Developing and implementing a long-term marketing vision that strengthens the event’s position in the global energy sec
• tor
• Delivering integrated campaigns to attract visitors, delegates, exhibitors and spons
• ors
• Leading and data-driven marketing strategies with detailed analytical insig
• hts
• Managing, motivating and developing a high-performing marketing t
• eamThis role works closely with sales, sponsorship, conference production and other internal departments to maximise the events reach and revenue potenti
• al.

Key Accountabilit

• ies:
• Brand strategy and event positi
• oning
• oversee the execution of the events’ brand strategy to maintain its leadership in the global energy ind
• ustry
• Ensure consistent and impactful branding across all marketing channels and touchp
• ointsStrengthen the events’ reputation through high-impact marketing initiatives and campaign activa
• tionsAudience acquisition and engag
• ement
• Lead the development and execution of data-driven marketing campaigns to attract key target groups, including visitors, delegates and exhib
• itors
• Utilise digital marketing, automation and analytics to optimise customer journeys and improve conversion
• rates
• Monitor campaign effectiveness, adjusting strategy based on performance ins
• ightsCommercial and partnership mark
• eting
• Work closely with commercial teams to develop marketing initiatives that support revenue g
• rowth
• Oversee the development, negotiation and fulfilment of partnership agreements with media partners, industry associations and stakeho
• lders
• Foster relationships with key industry bodies, government entities and regulators to enhance event credib
• ility
• Digital transformation and data st
• rategy
• Lead the events’ digital marketing strategy, incorporating search engine marketing, paid social, CRM and marketing aut
• omation
• Oversee website management, content development and UX optimisation to enhance customer eng
• agement
• Ensure robust database management and audience segmentation to improve targeting and campaign perf
• ormance
• Marketing performance and competitor
• analysis
• Establish key performance indicators (KPIs) and reporting frameworks to measure marketing effe
• ctiveness
• Conduct market research and audience insights studies to inform strategic
• decisions
• Monitor competitive activity and identify opportunities for differ
• entiation

Jo

Qualifications

/ Functional

• Minimum 2 years of experience in marketing management roles (experience within events, B2B exhibitions or m
• edia desirable)
• Bachelor’s
• degree required
• In-depth knowledge of marketing best practices, audience acquisition and digital marke
• ting strategies
• Strong understanding of data-driven marketing, CRM, marketing automation and perfor
• mance analytics
• Experience managing large-scale, multi-channel mark
• eting campaigns
• Proven success in developing strategic partnerships and managing high-profi
• le stakeholders

/ Interpersonal

• Exceptional written and verbal communication skills, including copywriting and prese
• ntation abilities
• Strong leadership and people management skills, with the ability to coach and develop a hig
• h-performing team
• Highly organised, with excellent time management and project man
• agement abilities
• Strong analytical mindset, with the ability to interpret data and translate insights into actionable mar
• keting strategies
• Self-motivated, creative and results-oriented, with a proactive approach t
• o problem-solving
• Ability to manage multiple priorities in a fast-paced, target-d
• riven environment
• dmg events is an equal opportunity employer.
• If you have not had feedback from us within 14 days, please consider your application as unsuccessf
• ul for this round.